{
    "success": true,
    "data": {
        "id": 1870197,
        "msgid": "samsung-electronics-conducts-mass-layoffs-in-the-us-amid-diverging-business-performance-1784548338",
        "date": "2026-07-20 18:00:00",
        "title": "Samsung Electronics Conducts Mass Layoffs in the US Amid Diverging Business Performance",
        "author": "",
        "source": "CNBC",
        "tags": "",
        "topic": "Business",
        "summary": "Samsung Electronics is laying off hundreds of workers in the United States, primarily affecting its New Jersey and Texas operations, as its consumer electronics business faces mounting pressure. The job cuts contrast sharply with the company's semiconductor division, which is expected to report a massive profit surge driven by AI demand. The restructuring involves the relocation of its US headquarters and has sparked fears of further consolidation within its mobile and home appliance units.",
        "content": "<p>Samsung Electronics has begun cutting its workforce in the United\nStates, with layoffs hitting operations in New Jersey and Texas as the\nSouth Korean phone giant grapples with severe pressure in its consumer\nelectronics business. The job cuts come even as the company\u2019s chip\ndivision is forecast to post a fantastic surge in profits.<\/p>\n<p>The layoffs are affecting Samsung Electronics America, which is in\nthe process of moving its headquarters from Englewood Cliffs, New\nJersey, to Texas. Samsung stated that 739 employees are impacted in New\nJersey. While many are being offered the chance to relocate to Texas,\nothers are losing their jobs. Approximately 100 workers at the SEA\noffice in Plano, Texas, including employees from the mobile division,\nhave also been laid off.<\/p>\n<p>Company documents described the move as a company-wide workforce\nreduction with a significant number of impacts. The layoffs highlight a\nsharp divergence in performance within Samsung\u2019s business. The chip\ndivision is expected to post a 19-fold surge in profit in the second\nquarter of 2026 due to an explosion in demand for artificial\nintelligence chips, and the company has announced plans to invest\nhundreds of billions of dollars in new chip factories.<\/p>\n<p>In contrast, Samsung\u2019s mobile division is predicted to record a loss\nfor the first time. Competition with Apple is intensifying, while\nChinese manufacturers like TCL and Hisense continue to pressure\nSamsung\u2019s television and home appliance business in the global market.\nThe rise in chip prices due to the AI boom is also squeezing the\nconsumer electronics business.<\/p>\n<p>Samsung said the headquarters relocation may cause changes in its\nworkforce structure, such as employees who cannot relocate or certain\nfunctions being optimised to align with core business priorities.\nWorkers are concerned that the layoffs will continue and be followed by\nconsolidation of the home appliance, home entertainment, and mobile\ndivisions, although Samsung has denied it is undertaking a massive\nglobal restructuring of its consumer products business. As of the end of\n2025, Samsung Electronics had a total of 11,770 employees in the United\nStates, including workers in the chip division.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/samsung-electronics-conducts-mass-layoffs-in-the-us-amid-diverging-business-performance-1784548338",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}