Sales promotion offers girls much-needed cash<\/p>\n
The Jakarta Post, Jakarta<\/p>\n
Vina Cahyadi, 20, a college student, felt guilty every time she
\nspent her semester break doing nothing but shopping.<\/p>\n
She finally found the solution when a friend offered her a
\npart-time job as a sales promotion girl (SPG) at last year's
\nJakarta Motor Show.<\/p>\n
\"I prefer making money rather than spending it during my
\nsemester break,\" said Vina, who is studying information and
\ntechnology at Bina Nusantara University.<\/p>\n
She earned Rp 2.4 million (about US$250) for nine days of work
\nat the motor show, being paid Rp 275,000 for every six-hour shift
\nshe worked.<\/p>\n
\"Sales promotion girls are always paid well at automotive
\nexhibitions. That is why lots of us love to work as SPGs at these
\nshows,\" she said.<\/p>\n
This semester break, Vina worked as an SPG at the Honda booth
\nat the Gaikindo Auto Expo (GAE), held in the Jakarta Convention
\nCenter. The show ended on Sunday.<\/p>\n
She worked nine shifts at the exhibition, earning Rp 350,000
\nper shift.<\/p>\n
Another sales promotion girl at the exhibition, Ria Waryati,
\nwho was hired by Car and Cars Indonesia (CCI), the dealer for
\nVolkswagen, was paid Rp 300,000 for each of her nine shifts.<\/p>\n
Ria earned Rp 2.7 million working at the 10-day exhibition
\nand was also named Miss Gaikindo 2005, for which she received
\nanother Rp 1 million.<\/p>\n
\"I did it for the money. The money is good and I can earn it
\nfast,\" said the student at Taruma Negara University.<\/p>\n
The 2005 Gaikindo Auto Expo generated Rp 1.2 trillion in car
\ntransactions. It also was responsible for billions of rupiah of
\nSPG business.<\/p>\n
Shinta Indriyani from NZN agency, which was hired by Honda to
\nemploy 35 women to work at the Honda booth, said probably
\nbillions of rupiah flowed from the expo participants to the SPGs.<\/p>\n
\"If each booth hired five to 40 women, with payments ranging
\nfrom Rp 150,000 to Rp 400,000 per shift, you can imagine how much
\nmoney was circulating for this support business,\" Shinta said.<\/p>\n
Almost all of the 166 stands at the GAE 2005 hired SPGs to
\nhelp promote their products.<\/p>\n
Hary Novianto, the marketing coordinator at CCI, said the
\nmoney spent hiring SPGs was worth it because they helped give the
\ncompany a good image, which helped it sell cars.<\/p>\n
After all, cars have a lot to do with image, he added.<\/p>\n
\"Automotive products need to create an image to attract
\ncustomers. For us, we not only want beautiful women, but also
\nwomen with brains and poise. That is why we hired university
\nstudents,\" he said, adding that the company hired 14 SPGs to work
\nat the VW booth.<\/p>\n
Harry said the amount of money spent hiring SPGs was less than
\n5 percent of the company's revenue at the expo.<\/p>\n
According to a report from the expo organizer, VW booked about
\nRp 3.7 billion in total transactions at the show through the sale
\nof nine cars. (006)<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/sales-promotion-offers-girls-much-needed-cash-1447893297",
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"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
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