{
    "success": true,
    "data": {
        "id": 1795189,
        "msgid": "rupiah-weakness-opens-opportunities-to-boost-local-product-consumption-1781078731",
        "date": "2026-06-10 14:13:41",
        "title": "Rupiah Weakness Opens Opportunities to Boost Local Product Consumption",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Economy",
        "summary": "The depreciation of the rupiah is viewed as a chance to increase consumption of domestic goods as imported products become more expensive. An economist from the University of Indonesia notes that stricter enforcement of local content rules could strengthen local industries, though challenges like smuggling and reliance on imported raw materials remain. Small businesses are also urged to enhance efficiency and branding to capitalise on the moment.",
        "content": "<p>The weakening of the rupiah exchange rate against the US dollar is\nseen as a momentum to increase the consumption of local products amidst\nthe rising prices of imported goods in the domestic market. Economic\nobserver and lecturer at the Faculty of Economics and Business,\nUniversity of Indonesia (FEB UI), Dr.\u00a0Toto Pranoto S.E., M.M, said the\nrupiah\u2019s depreciation makes imported products more expensive, thus\nopening greater opportunities for domestic products to compete. \u201cWith\nthe rupiah\u2019s depreciation, the price of imported goods becomes\nexpensive, so the potential for domestic products to show their strength\nis increasingly open,\u201d Toto Pranoto said when contacted by ANTARA in\nJakarta on Wednesday. Toto assessed that a more consistent\nimplementation of the Domestic Component Level (TKDN) regulation could\nbe an important instrument to strengthen the position of local products\nin the domestic market. However, he cautioned that there are still a\nnumber of challenges that need to be addressed so that domestic\nindustries can optimally utilise this momentum. \u201cThe main challenge is\ncertainly related to how local industries can be protected from smuggled\nimported goods, which have been very rampant lately,\u201d he said. In\naddition, Toto highlighted the dependence of a number of business\nactors, especially micro, small, and medium enterprises (MSMEs), on\nimported raw materials. He added that the government needs to tighten\nsupervision at import entry points to prevent smuggling practices while\nensuring the implementation of TKDN runs effectively. On the other hand,\nlocal producers also need to improve production efficiency, strengthen\naccess to raw material supplies, and build a strong brand image to\nincrease the competitiveness of domestic products. \u201cStrong company\nbranding can be a determining factor for their competitiveness going\nforward,\u201d said Toto.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/rupiah-weakness-opens-opportunities-to-boost-local-product-consumption-1781078731",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}