Rules on broadcasting tightened<\/p>\n
JAKARTA (JP): Minister of Information Harmoko disclosed
\nyesterday that the government plans to limit the number of
\nprivate radio stations in each region.<\/p>\n
Opening the 8th national conference of the Association of
\nIndonesian private radio broadcasting (PRSSNI), Harmoko said his
\nministry is now studying the ideal number of radio stations each
\nregion should be allowed to have.<\/p>\n
\"Like what has been done with print and television media, the
\ngovernment will limit the number of radio broadcasters,\" he told
\nthe four-day conference at the Radisson Hotel.<\/p>\n
Meanwhile, PRSSNI's Chairperson Siti Hardiyanti Rukmana said
\nin the absence of any official restrictions, too many radio
\nstations are now jostling for space on the air waves in some big
\ncities like Jakarta.<\/p>\n
There are currently 662 radio stations in Indonesia, of which
\n223 are broadcasting on the FM wave. Jakarta alone is host to
\nmore than 50 private radio stations.<\/p>\n
Radio stations are not only facing stiff competition for ads
\nrevenue among themselves, they have to deal with commercial
\ntelevision stations which have been aggressive in tapping
\nadvertising spending.<\/p>\n
Siti Hardiyanti yesterday urged government to regulate the
\ndistribution of advertisement among the media.<\/p>\n
A radio executive who requested anonymity said that the stiff
\ncompetition has led to discount wars in advertising rates among
\nradio stations, some bringing down their rates by 50 percent.
\n(01)<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/rules-on-broadcasting-tightened-1447893297",
"image": ""
},
"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
}