'Rolling Stone' ready to rock<\/p>\n
M. Taufiqurrahman, The Jakarta Post, Jakarta<\/p>\n
The waiting is now over. Those who have been dissatisfied with
\ndumbing down local music newspapers and longed for a prime media
\nto quench their thirst for an intelligent music guide can now
\nrejoice the publication of the Indonesian-language edition of
\nRolling Stone magazine.<\/p>\n
Starting on May 2, readers around the country can get from the
\nnewsstand their first copies of Rolling Stone magazine carrying
\nthe latest news from the world music scene and a glimpse at what
\ngoes on at local music scene.<\/p>\n
Publisher JHP Media, the Indonesian licencee of the U.S.-based
\npublication, said on Wednesday that information adapted from the
\nmagazine's American edition would make up 80 percent of the
\nmagazine's content, while 20 percent of its space would be
\nalloted to carry local contents.<\/p>\n
Chairman of JHP Media Eddie J. Soebari said that the
\nIndonesian edition of Rolling Stone was only possible after a
\nyear-long arduous negotiation with its mother publisher Wenner
\nMedia LLC.<\/p>\n
\"We have gone through a tough negotiation detailing our
\nfuture business plan including what kind of mock-up we have in
\nmind. But in the end Mr. Wenner agreed to give us the license,\"
\nEddie said, referring to Rolling Stone publisher Jaan S. Wenner.<\/p>\n
He said that there were the bulk of media companies from Asia
\nthat vied for the license, but JHP Media was the first in Asia
\nthat was granted the permission.<\/p>\n
The mother publication, however, will hold sway over
\nsubstantial proportions of the magazine's artwork.<\/p>\n
Contrary to local music and entertainment magazines' penchant
\nfor using Indonesian slang language, the local edition of Rolling
\nStone will use proper Indonesian as it targets mature readers of
\n25-40 years age group.<\/p>\n
Editor in chief B. Haryo Pambudi believed that Indonesian
\nedition of Rolling Stone would quickly win huge readership here
\nsimply because of its reputation as world's leading music
\nmagazine.<\/p>\n
JHP Media will first print 30,000 copies of the magazine.
\nFifty percent of the copies will have their circulation in
\nJakarta.<\/p>\n
The first Indonesian edition with a cover story on reggae
\nlegend Bob Marley will be available at Rp 30,000 (US$3.1), half
\nthe price of its English version available at newsstand here.<\/p>\n
Published for the first time by Wenner in 1967, Rolling Stone
\nboast a readership of 12.1 million in the U.S. alone. Millions
\nothers outside America read the magazine through its local
\nadaptation published in eight countries in Europe, Latin America
\nand Australia.<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/rolling-stone-ready-to-rock-1447893297",
"image": ""
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"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
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