.rm75<\/p>\n
;JP;
\nANPAc..r..
\nFood-beverages-growth<\/p>\n
JP\/ \/<\/p>\n
Infant milk leads growth in Indonesia<\/p>\n
The Jakarta Post
\nJakarta<\/p>\n
Infant milk led Indonesia's fastest growing Food and Beverage categories
\nin 2001, with 53 percent growth, followed by Cheese with 51 percent growth
\nand energy drink with 50 percent growth, according to a study issued by
\nmarketing information company ACNielsen recently<\/p>\n
Although some of the growth was a rebound from the level recorded during
\nthe economic crisis situation several years ago, most of the country's food
\nand beverage products booked a healthy growth during the year.<\/p>\n
ACNielsen said that the sales of energy drink category showed a
\nsignificant growth party due to massive promotional activities, while the
\nlaunch of new products helped propel the sales of the snack category by 45
\npercent.<\/p>\n
In the global marketplaces, three of the five fastest growing Food and
\nBeverage categories were beverages, led overwhelmingly by prepared
\nalcoholic drinks such as `malternatives' according to a study released by
\nACNielsen recently.<\/p>\n
Water and drinkable Yogurts also made the top five globally. Out of over
\n90 categories reviewed, only nine grew by 10 percent or more in 2001.<\/p>\n
In the Asia Pacific region, however, bottled water (still and
\ncarbonated) dominated as the single fastest growing product in the food and
\nbeverage categories.<\/p>\n
Driven by new product entries, a concern for health and safety and the
\nneed for a convenient, portable drink alternative, sales in bottled water
\ngrew seven percent in the region last year.<\/p>\n
\"There has been quite a bit of innovation lately, particularly in the
\nbeverage sector\", according to Jane Perrin, ACNielsen Managing Director of
\nGlobal Services, and the sponsor of the study, What's Hot in Global Growth
\n- Insights on Growth in Food and Beverages.<\/p>\n
\"When we looked around the world, despite all of the cultural
\ndifferences that one would expect, certain types of products resonate with
\nglobal consumers - products that are healthy, convenient and provide
\nsome excitement and innovation to their lives,\" Perrin said.<\/p>\n
Convenient products address consumers' busy lifestyles. Illustrative of
\nthe convenience trend is the double-digit growth seen in categories such as
\nready-to-eat refrigerated meals and meal makers and refrigerated pre-
\npackaged salads.<\/p>\n
Frozen fruit, ready to thaw and serve without spoilage, is another
\nexample of a category addressing the consumer need for convenience.<\/p>\n
ACNielsen based its findings on its own retail sales data from 47
\ncountries in North America, Europe, Middle East, Africa, Asia Pacific and
\nLatin America. The 47 markets account for more than 95 percent of the
\nworld's Gross Domestic Product and more than 70 percent of the world's
\npopulation.<\/p>\n
Indonesia's Fastest Growing
\nFood & Beverage Categories in 2001<\/p>\n
Hot Growth Categories Growth Rate (% Change)
\nInfant Milk 53%
\nCheese 51%
\nEnergy Drink 50%
\nSnack 45%
\nLiquid Milk 40%
\nChocolate 39%
\nBaby Cereal 35%
\nHealth Food Drink 35%
\nSCM 35%
\nBiscuits 28%<\/p>\n
Source: ACNielsen<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/rm75-1447899208", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }