Prudential Life Assurance launched PRULady, a breast cancer\nprotection life insurance product for Indonesian women. The launch took\nplace on National Awakening Day as part of increasing awareness of early\ndetection and health protection from the outset.<\/p>\n
Vice President Director of Prudential Life Assurance, Vikas Sinha,\nsaid the product responds to growing public concern about the risk of\nbreast cancer. \u2018According to GLOBOCAN 2022 data, breast cancer is the\nmost common cancer among women in Indonesia, with around 66,000 new\ncases\u2014more than 30% of all female cancer cases,\u2019 he said at the launch\non Thursday. He added that a survey titled \u2018Prudential Study \u2013 The Voice\nof Indonesian Patients\u2019, conducted with Economist Impact, showed nine in\nten respondents said they delayed healthcare, and nearly half repeatedly\npostponed treatment. According to Vikas, such conditions lead to many\nnew cancer patients being detected only at advanced stages. \u2018Through\nthis product we are offering a comprehensive protection solution that\ncovers early detection to treatment, while reinforcing promotive and\npreventive efforts,\u2019 he said.<\/p>\n
EXPERIENCE OF SURVIVORS<\/p>\n
Singer and women\u2019s health advocate Andien Aisyah, present at the\nlaunch, shared her experience as a breast cancer survivor. \u2018When I was\ndiagnosed with breast cancer at age 16, I felt overwhelmed because\ninformation about breast cancer then was not as abundant as it is now,\u2019\nshe said. She added the experience made her realise that breast cancer\nrisk can come earlier, making early detection and health protection\nvital. \u2018On this National Awakening Day I hope Indonesian women will\nremember to support each other and raise awareness of preventive\nmeasures,\u2019 she said.<\/p>\n
The insurance product also features a premium discount of up to five\npercent for policyholders who are not diagnosed with breast cancer\nsymptoms during their annual check-up. DETECTION EARLY<\/p>\n
Dr.\u00a0Arif Winata, a surgical oncology consultant at RS EMC Grha\nKedoya, judged early detection as crucial to survival. \u2018Based on the\nAmerican Cancer Society, the chances of cure and survival can reach 99%\nif cancer is found when it is still a small lump and has not progressed\nto an advanced stage,\u2019 he said. He added that delayed diagnosis makes\ntreatment more complex, longer, and more expensive. Therefore, he\nwelcomed PRULady as a health protection product that encourages routine\nhealth check-ups and early detection of breast cancer.<\/p>\n
The protection product offers life coverage with premiums starting\naround Rp300,000 per month and a sum insured of up to 140 percent. In\naddition to early and late stage critical illness benefits,\npolicyholders receive premium waivers if diagnosed with breast cancer\nduring the premium payment period. The PRULady launch also aligns with\nthe National Cancer Plan 2024-2034 and the National Breast Cancer Action\nPlan 2025-2034, which place early detection and preventive efforts at\nthe core of cancer management in Indonesia. (E-2)<\/p>\n
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