Amid the growth of Indonesia\u2019s on-demand service ecosystem,\nrecognition for driver partners is no longer limited to financial\nincentives. Several tech companies are expanding reward schemes to more\npersonal aspects, including spiritual development and meaningful life\nexperiences.<\/p>\n
One such programme is Grab Indonesia\u2019s BERKAH (Umrah Departure),\nwhich announced 100 additional driver partners as recipients of the\nUmrah pilgrimage this year. With this announcement, a total of 105\ndriver partners from various regions across Indonesia will be sent on\nthe pilgrimage in phases throughout 2026.<\/p>\n
The initiative is part of Grab\u2019s \u2018For Indonesia: Support for Driver\nPartners in Three Phases\u2019 programme, launched in early 2026 with a value\nexceeding Rp100 billion. It includes social protection via BPJS\nKetenagakerjaan, performance-based incentives such as the Hari Raya\nBonus (BHR), and capacity building through GrabAcademy.<\/p>\n
Grab Indonesia CEO Neneng Goenadi said support for driver partners\nmust now be viewed more broadly, beyond just income.<\/p>\n
\u2018We believe support for driver partners can take many forms. Every\nday, they not only work but also contribute to numerous interactions\nthat bring positive value. The BERKAH programme is an appreciation of\nthat journey,\u2019 she said.<\/p>\n
BERKAH is part of the \u2018Giving Meaning\u2019 pillar, previously\ndemonstrated through the distribution of Hari Raya Bonuses to over\n400,000 driver partners during 2026\u2019s Eid al-Fitr. Thus, the company has\nincorporated the two major religious occasions\u2014Eid al-Fitr and Eid\nal-Adha\u2014into its annual appreciation cycle for partners.<\/p>\n
In terms of implementation, the BERKAH programme operates via a\nperformance-based competition running from 1 April to 15 May 2026.<\/p>\n
Two- and four-wheeled driver partners from various regions, including\nJabodetabek and operational cities such as Kupang, Sorong, and\nManokwari, compete based on metrics like order volume, active hours, and\ncompletion rates. A regional cluster system is applied to ensure\ncompetitions account for local operational characteristics, giving\ndrivers in both large and small cities more balanced opportunities.<\/p>\n
Previous programme recipients also represent the diversity of driver\npartner backgrounds. They hail not only from major cities but also from\nlocal communities with various social activities, including community\nvolunteers, regional activists, and drivers with physical disabilities\nwho remain active.<\/p>\n
One recipient, Mpok Fatmasari, said the opportunity to join the\nprogramme was an experience she never imagined as a driver.<\/p>\n
\u2018I am very happy and grateful. I never imagined I could travel to the\nHoly Land. This motivates me to work harder and improve my worship,\u2019 she\nsaid.<\/p>\n
The departure of driver partners to the Holy Land will be phased\nthroughout 2026, accompanied by muthawifs and in collaboration with\nofficial travel agencies. Departure schedules are aligned with\nregulations from relevant authorities in Indonesia and Saudi Arabia.<\/p>\n
Beyond individual appreciation, the programme is seen as part of the\ncompany\u2019s strategy to maintain partner engagement amid intensifying\ncompetition in the digital services industry. Non-financial incentive\napproaches are increasingly relevant in flexible work ecosystems, where\npartner loyalty and motivation are crucial for service\nsustainability.<\/p>\n
Grab Indonesia stated that the BERKAH programme will continue as part\nof ongoing appreciation for driver partners, aligning with efforts to\nstrengthen an inclusive digital economy ecosystem and deliver broader\nsocietal impact.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/ride-hailing-platform-sends-drivers-on-umrah-pilgrimage-1780113232", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }