RI: Rolls-Royce's fast growing market<\/p>\n
DERBY, England (JP): Indonesia, as part of Asia, has emerged
\nas a fast growing market for both Rolls-Royce aero and industrial
\nengines.<\/p>\n
Rolls-Royce has been very active in developing a consistent
\nand cooperative program with Indonesia in recognition of the
\ncountry's market potential. The abundant natural resources
\nIndonesia offers has prompted the British aero and industrial
\nengine maker to set up its marketing campaign.<\/p>\n
"Our approach is based on long-term partnerships to establish
\njoint ventures and transfer technologies," said Gary Atkins,
\npress and publicity manager of Rolls-Royce's Aerospace Group.<\/p>\n
Atkins briefed a group of Indonesian journalists during a
\nthree-day visit to various Rolls-Royce facilities in England
\nrecently.<\/p>\n
"We are committed to the future of Indonesia, whose abundant
\nnatural resources bring strong exports and stable currency. Rapid
\nindustrialization and expansion give Rolls-Royce the opportunity
\nto be of service in many sectors," he said.<\/p>\n
The relationship between Rolls-Royce and Indonesia has
\nprogressively grown over the last 25 years. In civil aviation, it
\nstarted when the Rolls-Royce Dart turboprop engine powered
\naircraft such as the HS748, Vickers Viscount and Fokker F27 which
\nwere used by Indonesian airlines such as Merpati, Sempati, Bouraq
\nand Mandala. Garuda Indonesia took its first Rolls-Royce jet
\nengine when it began operating Spey-powered F28s in the late-
\n1970s. Garuda then ordered Rolls-Royce's Tay-engined F100s which
\nit transferred to Merpati, which currently have these aircraft in
\nservice.<\/p>\n
The scheduled arrival in Jakarta today of the new generation
\nbig twin Rolls-Royce Trent-powered A330 marks a new hallmark in
\nIndonesia's improving relations with the British aero engine
\nmaker.<\/p>\n
The company is also busy lobbying Garuda for the use of Trent
\n800, the big brother of Trent 700 engines, for Boeing 777s being
\nordered by the airline.<\/p>\n
Rolls-Royce has also been cooperating with the state-owned
\nIPTN aircraft manufacturer and its Universal Maintenance Center
\nwhich maintains and repairs Dart engines and is qualified to
\nmaintain Tay engines. The acquisition of the Allison Engine
\nCompany by Rolls-Royce last year further strengthened this
\nconnection as Allison's AE2100C engines power IPTN's N250 which
\nis now undergoing certification prior to entering into service.
\nAlso, discussions are being held with IPTN about the suitability
\nof the BR700 engines (produced by Rolls-Royce-BMW joint venture)
\nas the power plant for the new N2130 regional jet.<\/p>\n
Over the years Rolls-Royce has also built a strong
\nrelationship with the Indonesian Air Force. The Rolls-Royce Adour
\nengine powers the 14 Hawk Mk53 trainer aircraft already in
\nservice and the 40 Hawk 100s and 200s which are being delivered
\nover the next two years. Eighteen of the latest Hawks have
\nalready arrived. The Air Force also operates a fleet of Hercules
\nC130 transport aircraft which are powered by Rolls-Royce Allison
\nT56 turboprop engines.<\/p>\n
The Indonesian Navy's fleet of corvettes use the Olympus
\nmarine engines.<\/p>\n
The result of this scale of activity is that Rolls-Royce is
\nnow the largest single aero engine supplier to Indonesia with
\nsome 1,000 engines in service.<\/p>\n
Industrial engines<\/p>\n
Industrial engines derived and adapted from aero engines have
\nbecome another fast growing market for Rolls-Royce in Indonesia.<\/p>\n
Robin Singleton, chief of Rolls-Royce International office in
\nJakarta, told The Jakarta Post there are existing installations
\nin the Natuna and Bontang oil fields.<\/p>\n
Rolls-Royce currently operates industrial gas turbines with
\nConoco in the Natuna (South China Sea) field and with VICO in the
\nBontang (East Kalimantan) LNG facility.<\/p>\n
"Also, Rolls-Royce is keenly interested in the Natuna natural
\ngas field development which offers a range of opportunities for
\nthe company and where up to 24 Trent industrial engines could be
\nrequired for pumping purposes," Singleton said.<\/p>\n
Malcolm Bennet, marketing manager of Rolls-Royce Industrial
\nand Marine gas Turbines Limited, told the Post during a press
\nbriefing at a Rolls-Royce facility in Barnoldswick, Lancashire,
\nrecently that Rolls-Royce is prepared to join the bidding process
\nfor the Natuna megaproject, which will reportedly be opened early
\nnext year.<\/p>\n
"We are interested in the development of a number of platforms
\nwhich could use some 24 Trent gas turbines," he said.<\/p>\n
He said Rolls-Royce was participating in the current
\nconfiguration studies for the project and the company is planning
\n"PT Rolls-Royce Natuna" to act as a focal point to identify
\nIndonesian partners and to maximize local content.<\/p>\n
According to him, industrial gas turbines which have high
\npower and high efficiency are ideal for offshore duty.<\/p>\n
The Indonesian government will reportedly invite some 200
\ncontractors to bid for a wide range of opportunities offered by
\nthe project.<\/p>\n
Rolls-Royce is currently building a US$90 million, 60-megawatt
\ncombined cycle power plant for the state electricity company PT
\nPLN in Samarinda, the capital of East Kalimantan province, using
\nRB211 aeroderivative engines.<\/p>\n
Bennet further said that besides the PLN project, Rolls-Royce
\nalso has plans to construct a 130 MW combined cycle power station
\nin the East Kalimantan city, but on a private basis.<\/p>\n
"We received a Letter of Preliminary Approval from the
\nMinistry of Mines and Energy last July," he said.<\/p>\n
The private Samarinda project will use Trent gas turbines.<\/p>\n
Rolls-Royce is determined to support all these activities with
\npromotional and information programs. Rolls-Royce was a major
\nexhibitor at this year's Indonesia Air Show and regularly
\nparticipates in other relevant events, such as oil and gas
\nexhibitions, power generation industry conferences and seminars.<\/p>\n
To demonstrate its growing commitment to Asia, the company
\nalso ran a major advertising campaign on ABN TV, in Asian Wall
\nStreet Journal and regional business magazines this year. The
\nvisit to its facilities in UK by selected Indonesian media and a
\nregular flow of media information are also part of its efforts to
\nkeep the Indonesian market informed of Rolls-Royce developments.<\/p>\n
The company opened its permanent office in Jakarta in 1990 and
\nhas since expanded it steadily to become a constant point of
\ncontact with Indonesian interests. The office is staffed by
\nspecialists in civil aviation, military engines and industrial
\npower development. It also has product support staff in the field
\nworking directly with civil and military engine customers.<\/p>\n
An important part of Rolls-Royce Jakarta office's
\nresponsibilities is market intelligence, by which means the
\ncompany seeks to identify potential projects for which it might
\nbid.<\/p>\n
"Similarly, the growing awareness of Rolls-Royce's versatility
\nleads to approaches to bid being made directly to the company by
\ninterested Indonesian parties. As a result, plans are in hand for
\nthe formation of joint ventures with Indonesian partners for the
\nNatuna natural gas project and for other industrial power
\nsectors," Singleton said.<\/p>\n
Rolls-Royce runs an on-going training program for engineering
\nstaff involved in the maintenance, repair and overhaul of its
\nengines. Universal Maintenance Center personnel are currently in
\nplace at the Allison engine plant in Indianapolis, U.S., and are
\nalso given training at Rolls-Royce UK sites such as Derby and
\neast Kilbride, Scotland, where repair and overhaul facilities are
\nconcentrated.<\/p>\n
Rolls-Royce has consistently identified Asia as its key growth
\nmarket and the success throughout the region of its Trent 700\/800
\nengines testifies to the success of this strategy. As well as the
\nTrent 700 on the Airbus A330, the Trent 800 has dominated the
\nBoeing 777 market in the region.<\/p>\n
"With the growth in industrial power requirements for meeting
\nAsia's infrastructure needs, this market becomes even more
\nimportant. Hence, Rolls-Royce is constantly strengthening its
\npresence throughout the region," said Singleton.<\/p>",
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