RI has potential for global marketing services: Sorrel<\/p>\n
JAKARTA (JP): Martin Sorrel, the chief executive officer of
\nWPP Group plc, a leading marketing services group, says that the
\npotential in Indonesia for various kinds of marketing services is
\ngreat.<\/p>\n
\"Besides its strong and persistent economic growth, Indonesia
\nand the Asia-Pacific region have a large population with a
\ngrowing middle class who has growing consumer tastes,\" Sorrel
\ntold The Jakarta Post yesterday.<\/p>\n
Indonesia and the region also offer opportunities for the
\nmarketing services industries because their economy is driven by
\nexport-strategies and free-trade policies, he said.<\/p>\n
WPP plc is a London-based multinational with interests
\nspreading from various marketing and advertisement services to
\nplastic manufacturing.<\/p>\n
Some of the group's famous subsidiaries include Ogilvy &
\nMather Worldwide, J. Walter Thompson Company, Hill and Knowlton
\nand Research International.<\/p>\n
WPP's turnover in 1993 reached around six billion British
\npounds (around US$9.35 billion) while it recorded a net profit of
\nalmost twenty-five million British pounds.<\/p>\n
Sorrel also said that due to government regulations, WPP's
\npresence in Indonesia would take the form of an \"affiliate-
\nbusiness\" which does not include equity involvement.<\/p>\n
The group's affiliates in Indonesia include a J. Walter
\nThompson tie-up with local ad agency Adforce, Ogilvy and Mather
\nwith Indo-Ad (another local ad agency) and Research International
\nwith PT Capricorn Mars Indotama.<\/p>\n
\"Of course we'd like the government, at some point in the
\nfuture, to allow us to make an equity investment so that we can
\nexercise some coordination control with our other ventures in the
\nregion,\" Sorrel said.<\/p>\n
He added that WPP would not insist on owning 100 percent of
\ntheir ventures here.<\/p>\n
\"In my opinion, the public relations and advertising business
\nin Indonesia are quite mature. We are confident in the country's
\nhuman resources development,\" he said.<\/p>\n
The executive noted that WPP has had a \"good history with the
\nIndonesian government\" since one of its arms in the United
\nStates, Hill and Knowlton, had, until last year, handled
\nJakarta's public relations needs in Washington D.C. for 15 years.<\/p>\n
The group's clients here included American Express, Unilever,
\nPT Freeport Indonesia and H.M. Sampoerna. (hdj)<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/ri-has-potential-for-global-marketing-services-sorrel-1447893297",
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"sponsor": "Okusi Associates",
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