DORAN Group founder and CEO Jhonny Thio Doran believes that the\nconventional retail model focused solely on opening new stores is\nincreasingly irrelevant to current industry dynamics.<\/p>\n
Companies no longer compete solely through store network expansion,\nbut through building integrated and sustainable business systems.\nAccording to him, the future of retail will be determined by companies\u2019\nability to construct business ecosystems capable of connecting various\nelements in a cohesive manner.<\/p>\n
\u201cRetail is no longer just about opening new stores. The retail of the\nfuture is about building an ecosystem that connects products,\ndistribution, technology, and community in one integrated experience,\u201d\nJhonny said on Thursday, 12 March.<\/p>\n
Retail stores are not merely transaction points. This approach forms\nthe foundation of DORAN Group\u2019s strategy in developing JETE, a\ntechnology brand. The Surabaya-based company has built a network of over\n150 retail outlets across various Indonesian cities. Beyond expanding\nphysical store networks, the company is also strengthening its national\ndistribution system and developing digital sales channels.<\/p>\n
For Jhonny, physical stores remain important in retail strategy, but\ntheir role has shifted. Stores are no longer mere transaction venues,\nbut experience spaces where consumers can directly engage with products\nand technology.<\/p>\n
In modern retail models, consumer experience has become crucial in\nbuilding long-term relationships between brands and users. Consequently,\nthe company is developing store concepts oriented not only towards\nsales, but also towards interaction.<\/p>\n
\u201cConsumers don\u2019t visit stores just to buy products. They come to\nexperience the brand, try technology, and interact with communities\nsharing the same interests,\u201d he explained.<\/p>\n
This concept transforms stores into experience centres enabling\nconsumers to directly discover technology whilst strengthening emotional\nconnections with the brand.<\/p>\n
As part of developing its business ecosystem, DORAN Group continues\nto strengthen JETE, its local technology brand. The brand offers various\nconsumer technology product categories including wearable devices, audio\nequipment, smart home systems, and various gadget accessories designed\nto support digital lifestyle needs.<\/p>\n
However, brand strengthening extends beyond product innovation. The\ncompany also drives consumer engagement through community activities and\nlarge-scale events.<\/p>\n
One such initiative is JETE RUN, a sporting event attracting\nthousands of participants annually. This activity enables the company to\nbuild direct consumer interaction whilst strengthening its user\ncommunity.<\/p>\n
\u201cA strong brand is not just one that appears frequently in\nadvertisements, but one present in consumers\u2019 daily lives,\u201d Jhonny\nsaid.<\/p>\n
According to him, integration between offline retail, digital\nplatforms, national distribution, and community activities forms an\nimportant foundation for creating sustainable business models,\nparticularly for companies or brands seeking to list on exchanges and\npursue IPOs in the future.<\/p>\n
This ecosystem-based approach allows companies to deliver consistent\nexperiences across various consumer touchpoints whilst expanding market\nreach.<\/p>\n
In recent years, DORAN Group has undertaken various internal\nstrengthening measures, including digital system development, improved\ncorporate governance, and strengthening JETE\u2019s position in the consumer\ntechnology market.<\/p>\n
These steps form part of the company\u2019s long-term strategy to expand\nbusiness scale more structurally.<\/p>\n
Long-term transformation also represents the company\u2019s effort to\nprepare for the next growth phase, including opening pathways towards\nbecoming a public company.<\/p>\n
Amid increasingly open global competition, Jhonny believes Indonesian\nlocal brands have significant opportunities for broader development if\nthey can build strong business ecosystems relevant to consumer needs.\nThe vast Indonesian domestic market provides ample space for local\nbrands to continue growing whilst improving competitiveness at the\nglobal level.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/retail-transformation-through-jete-business-ecosystem-1773330926", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }