{
    "success": true,
    "data": {
        "id": 1652218,
        "msgid": "realme-phone-prices-start-to-shift-one-model-increases-1775130718",
        "date": "2026-04-02 18:20:00",
        "title": "Realme Phone Prices Start to Shift, One Model Increases",
        "author": "Yudha Pratomo",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Economy",
        "summary": "Realme has raised the price of its C85 Pro model (8GB RAM\/128GB storage) in Indonesia to Rp 3.6 million from Rp 2.9 million as of April 2026, amid a broader trend of smartphone price hikes by Chinese vendors like Oppo, OnePlus, and Vivo. This adjustment affects only one model, while others remain stable, driven by surging costs of key components such as DRAM and NAND due to supply shortages and high demand from the AI sector. The increase highlights pressures on production costs, particularly impacting entry-level and mid-range devices with thinner margins, signaling potential ongoing rises in consumer electronics prices.",
        "content": "<p>Chinese smartphone vendor Realme has begun raising the price of one\nof its products in Indonesia this April 2026. This increase occurs amid\na trend of rising device prices from several other vendors since the\nstart of the year. Based on data gathered by KompasTekno, only one\nRealme phone model has undergone a price adjustment, while others remain\nstable. The model experiencing the rise is the Realme C85 Pro variant\nwith 8 GB RAM\/128 GB storage. On Realme\u2019s official page, the listed\nprice for this phone is Rp 3.6 million. According to KompasTekno\u2019s\nrecords, this price is up from Rp 2.9 million in March, an increase of\naround Rp 700,000. Prices for other models are observed to be unchanged.\nThis price hike comes amid a similar trend in the global smartphone\nindustry. Several other vendors, particularly Chinese ones like Oppo,\nOnePlus, and Vivo, have reportedly started raising their phone prices\nsince March 2026, though only for certain models. Analysts assess that\nthis trend is triggered by rising component costs, especially memory.\nPrices for DRAM and NAND, two main components in smartphones, have\nsurged significantly due to supply limitations and high demand from the\nartificial intelligence (AI) industry. This situation has pushed up\nsmartphone production costs. Manufacturers are expected to pass on this\nincrease to device selling prices, particularly in the entry-level and\nmid-range segments which have thinner margins.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/realme-phone-prices-start-to-shift-one-model-increases-1775130718",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}