PT Pertamina (Persero) continues to strengthen its commitment to\nadvancing Indonesia\u2019s micro, small, and medium enterprises (MSMEs)\nthrough increasingly expansive marketing innovations. Now, flagship\nproducts from Pertamina\u2019s mentored MSMEs are taking to the skies and can\nbe accessed by passengers via Pelita Air\u2019s airline booklet.<\/p>\n
This initiative represents a strategic step by Pertamina to open\nbroader market access for MSMEs, while also offering passengers a new\nexperience in discovering and purchasing high-quality local products\nduring their flights.<\/p>\n
The programme also aligns with Pertamina\u2019s ongoing efforts to help\nadvance Indonesian MSMEs, making them more competitive and enabling them\nto level up in both national and global markets.<\/p>\n
Pertamina\u2019s Vice President of Corporate Communication, Muhammad\nBaron, stated that this collaboration supports Pertamina\u2019s efforts to\nstrengthen the people\u2019s economy.<\/p>\n
\u201cPertamina is committed to continuously encouraging MSMEs to level up\nthrough expanded market access. The presence of MSME products in the\nairline booklet is an innovative step to make local products better\nknown, while also making it easier for the public, including aeroplane\npassengers, to access flagship MSME products,\u201d Baron said, quoted on\nFriday (8\/5\/2026).<\/p>\n
Pelita Air\u2019s Corporate Secretary, Patria Rhamadonna, added that this\ncollaboration is part of Pelita Air\u2019s efforts to provide added value in\nservices for passengers while supporting national MSME development.<\/p>\n
\u201cThrough collaboration with Pertamina, Pelita Air is also opening\npromotional access for Indonesian MSME products to more customers. We\nhope this initiative will benefit passengers while driving MSME growth,\u201d\nPatria said.<\/p>\n
In addition, through this programme, Pelita Air passengers can easily\nview various curated products from Pertamina\u2019s mentored MSMEs, ranging\nfrom food items, fashion, to handicrafts. This not only increases MSME\nexposure but also adds value to passengers\u2019 journeys.<\/p>\n
This collaboration is expected to create a sustainable ecosystem for\nMSME mentoring, not only in terms of guidance and product quality\nimprovement but also in opening innovative and competitive marketing\naccess.<\/p>\n
One passenger, Dewi, said she found the MSME product information in\nthe booklet helpful. During a business trip out of town, Dewi, who was\nlooking for a practical travel mukena to support her mobility, found a\nproduct that suited her needs through the airline booklet.<\/p>\n
\u201cAs someone who travels frequently for business, I was indeed looking\nfor a lightweight and practical travel mukena to carry. It turns out the\nairline booklet has recommendations for products from Pertamina\u2019s\nmentored MSMEs, so it was very helpful in finding a suitable product\nwithout having to search in many places,\u201d Dewi explained.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/reaching-pelita-air-passengers-pertaminas-mentored-smes-take-to-the-skies-1778234025", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }