INDUSTRY players in the food and beverage (F&B) sector in\nIndonesia continue to develop alongside the increasing creativity of\nbusinesses in presenting new menus and adapting to changing consumer\ntastes. This condition encourages raw material producers not only to\ninnovate products but also to expand their portfolios and offer\nsolutions that support households, micro, small, and medium enterprises\n(UMKM), and professional kitchens.<\/p>\n
This trend was evident at the Food & Hospitality Indonesia (FHI)\n2026 exhibition, held from 21\u201324 July at the Jakarta International Expo\n(JIExpo), Kemayoran. Several industry players utilised the exhibition to\nintroduce product innovations while strengthening support for the\nnational culinary ecosystem through education and collaboration with\nculinary professionals.<\/p>\n
Flora Food Group, for instance, introduced two innovations: BlueBand\nSantan Kelapa and a new identity for its professional product line,\nFlora Professional. This move is part of the company\u2019s strategy to\nbroaden its solutions for the F&B industry, which requires\nhigh-quality raw materials with consistent results.<\/p>\n
Leveraging the BlueBand brand, which has over 100 years of global\nexperience, Flora Food Group is entering the coconut milk category for\nthe first time, expanding its portfolio beyond margarine. The launch of\nBlueBand Santan Kelapa aims to complement the creation of local and\nfusion cuisine while meeting the evolving needs of professional\nkitchens. The product offers a savoury taste with a thicker, creamier\ntexture and is claimed to be the only calcium-enriched coconut milk on\nthe market. The combination of flavour, texture, and nutritional content\nis designed to help produce consistently high-quality dishes for both\nhome and commercial kitchens. To reach various user segments, the\nproduct is available in three packaging sizes: 65 millilitres, 200\nmillilitres, and 1 litre, catering to households, UMKM, and foodservice\nbusinesses.<\/p>\n
In addition to expanding its product categories, Flora Food Group\nintroduced Flora Professional as the new identity for its professional\nproduct line in Indonesia, adopting the company\u2019s global brand identity.\nThis transformation aims to deliver a more integrated portfolio for\nfoodservice customers and strengthen the company\u2019s position as a partner\nfor culinary professionals. Flora Professional comprises three product\ncategories: Flora Professional Multipurpose Cream (formerly BlueBand\nProfessional Multipurpose Cream), Flora Professional Cooking Cream, and\nFlora Professional Butter Blend. These products are designed to support\na wide range of food and beverage processing needs, from cooking and\nbaking to pastry, beverages, and gelato, helping professionals achieve\nconsistent results in every serving.<\/p>\n
With these two launches, PT Flora Food Indonesia\u2019s portfolio now\nincludes margarine, coconut milk, cream, butter, shortening, solid\ncooking oil, and ghee, catering to the needs of various customer\nsegments.<\/p>\n
PT Flora Food Indonesia Head of Marketing, Ade Savitri, stated that\nthe company sees the needs of both consumers and industry players\ncontinuously evolving, not only in creating new menus but also in\ndelivering more efficient and high-quality cooking processes. \u201cWe\nunderstand that consumer and industry needs are constantly evolving, not\njust in creating new menus, but also in creating a better overall\ncooking process, from selecting quality ingredients to producing the\nbest dishes. Based on this understanding, we are proud to present our\nlatest innovations beyond the margarine category, BlueBand Santan Kelapa\nand Flora Professional, as solutions that combine quality, performance,\nand convenience to support a better cooking experience for both\nhouseholds and industry players,\u201d Ade said.<\/p>\n
According to her, as a global company with a focus on \u2018Culinary\nEssentials for Better Food\u2019, Flora Food Group is committed to delivering\ninnovations that meet cooking needs for both households and the F&B\nindustry.<\/p>\n
Beyond introducing new products, Flora Food Group also used FHI 2026\nas a platform for sharing knowledge and inspiration with culinary\nindustry players. Throughout the exhibition, the company hosted various\ninteractive activities, including sharing sessions, cooking\ndemonstrations, and menu tastings with Chef Norman Ismail, Chef\nFlorence, and Barista Robby Firlian. Through these activities, visitors\ncould see first-hand the applications of BlueBand Santan Kelapa and\nFlora Professional in various culinary creations.<\/p>\n
Ade stated that the company aims to grow together with F&B\nindustry players by providing products that meet market needs while\nencouraging culinary innovation. \u201cWe want to grow together with industry\nplayers because we believe the progress of Indonesian cuisine is born\nfrom the collaboration between the right products, the creativity of\nprofessionals, and the spirit to keep innovating. Going forward, we will\ncontinue to deliver solutions so that BlueBand and Flora Professional\ncan become partners for our customers at every stage of their business\ndevelopment,\u201d she said.<\/p>\n
Amidst the increasingly competitive F&B industry, raw material\nproducers are no longer competing solely through product innovation but\nalso through their ability to provide solutions that help businesses\nmaintain flavour consistency, production process efficiency, and menu\ndevelopment.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/raw-material-producers-strengthen-innovation-amidst-culinary-industry-growth-1784944239", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }