Ramayana looks to expansion<\/p>\n
Rendi A. Witular, The Jakarta Post, Jakarta<\/p>\n
Publicly-listed retailer PT Ramayana Lestari Sentosa said it
\nwould expand this year by building at least five new department
\nstores in Sumatra and Kalimantan with a total investment of
\naround Rp 300 billion (US$34 million).<\/p>\n
Ramayana's head of corporate affairs, promotion and public
\nrelations Richard Santosa told The Jakarta Post on Thursday the
\nnew stores were aimed at helping the company reach this year's
\nrevenue target of Rp 3.6 trillion.<\/p>\n
\"We plan to expand this year by setting up more than five new
\nstores in cities outside Java, such as Medan, Banjarmasin and
\nBalikpapan,\" said Richard adding that the expansion program would
\nstart in June.<\/p>\n
Ramayana is a giant, locally owned retailer, whose market
\nfocus is on the medium to low-income bracket families that
\naccount for 80 percent of the country's population.<\/p>\n
The company's sales revenue last year soared by around 12.5
\npercent to Rp 3.2 trillion, up from Rp 2.8 trillion the previous
\nyear.<\/p>\n
Ramayana sells some 40,000 product lines of which 72 percent
\nconsist of fashion items, 20 percent foodstuffs, and 8 percent
\ntoys, stationary and houseware.<\/p>\n
It sources its products from 2,000 local suppliers, mainly
\nsmall and medium-sized companies.<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/ramayana-looks-to-expansion-1447893297",
"image": ""
},
"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
}