Consumer activity increases significantly, local markets have been\nbustling since midday, and millions of small-scale entrepreneurs are\nseizing this momentum as an opportunity to raise their incomes and\nimprove households\u2019 economic conditions.<\/p>\n
Macrso locally, Ramadan makes a major contribution to strengthening\ndomestic consumption. According to data from Statistics Indonesia (BPS)\nof the Republic of Indonesia (RI), household consumption, which accounts\nfor more than 50 percent of gross domestic product (GDP), tends to\naccelerate in the first (Q1) and second (Q2) quarters, coinciding with\nthe Ramadan and Eid al-Fitr periods.<\/p>\n
Household consumption during Ramadan increases by an average of 10 to\n15 percent compared with ordinary months. This is triggered by the\nculture of buying new clothes, groceries, and preparations for\nmudik.<\/p>\n
At this moment, household consumption becomes the dominant factor\ndriving growth. The rise in consumption is seasonal, but its impact is\ntangible on money circulating at the grassroots level.<\/p>\n
In a housing complex in Cibinong, Bogor Regency, West Java Province,\nfor example, Dewi (47), who sells rice and side dishes as part of her\ndaily business, concentrates on selling cakes every Ramadan. According\nto this housewife, her income from selling during Ramadan exceeds\nexpectations, rising substantially compared with ordinary months.<\/p>\n
\u201cAlhamdulillah, my turnover in Ramadan is larger than usual, even\nbeyond my expectations,\u201d she told Xinhua in Bogor, on Saturday\n(28\/2).<\/p>\n
\u201cOrders and sales of cookies have risen drastically, by as much as\n100 percent. Orders were opened before Ramadan, and in the second week\nof fasting, I close orders to ensure deliveries to customers proceed\nsmoothly,\u201d said Aniwati to Xinhua on Sunday (1\/3) in Bogor.<\/p>\n
Similar sentiments were voiced by Suryaningsih (48), a housewife in\nBogor, who during Ramadan receives orders for snacks and drinks for\nbreaking the fast, commonly called takjil.<\/p>\n
She sees Ramadan as a good opportunity for her business, because in\nthis month many people order takjil in large quantities to share.<\/p>\n
\u201cAlhamdulillah, the income I receive is more than enough. The\nincrease is substantial, because there are many large orders,\u201d said\nSuryaningsih when met by Xinhua at her home in Bogor on Sunday\n(1\/3).<\/p>\n
This also resonates with Aniwati (45) who during Ramadan runs a\nreseller business of various cookies for Eid. The housewife, who also\nworks as a physiotherapist, says Ramadan is a \u201cgolden\u201d moment because\nmany people look for and need cookie gifts for hampers in preparation\nfor Eid.<\/p>\n
\u201cOrders and sales of cookies have risen drastically, by as much as\n100 percent. Orders were opened before Ramadan, and in the second week\nof fasting, I close orders to ensure deliveries to consumers proceed\nsmoothly,\u201d said Aniwati to Xinhua on Sunday (1\/3) in Bogor.<\/p>\n
Ramadan bazaars, takjil markets, and online sales via digital\nplatforms expand market access for small-scale entrepreneurs.\nDigitalisation speeds up transactions, while promotions through social\nmedia increase the visibility of local products. The circulation of the\neconomy is no longer limited to physical markets, but also extends into\nthe digital space.<\/p>\n
MSMEs AND DIGITALISATION<\/p>\n
Ramadan also serves as a showcase for Indonesia\u2019s micro economy.\nAccording to data from the Ministry of Micro, Small and Medium\nEnterprises (MSME) of Indonesia, the MSME sector absorbs more than 90\npercent of the national workforce. During Ramadan, MSME players in the\nculinary sector, Muslim fashion, and parcel and logistics services\nexperience a significant surge in demand.<\/p>\n
Ramadan bazaars, takjil markets, and online sales via digital\nplatforms expand market access for small entrepreneurs. Digitalisation\nspeeds up transactions, while promotions through social media increase\nthe visibility of local products.<\/p>\n
The circulation of the economy is no longer limited to physical\nmarkets, but also extends into the digital space. Historically, the\nexpenditure group for food, beverages, and tobacco has often experienced\nprice increases due to rising demand. However, through strengthened\ndistribution and coordination by the Regional Inflation Control Team\n(TPID), the government aims to keep inflation within the target set by\nBank Indonesia.<\/p>\n
This view is shared by Dewi, Suryaningsih, and Aniwati, who use\nsocial media such as WhatsApp and TikTok to promote their trades\nperiodically and to take orders.<\/p>\n
\u201cI use WhatsApp status and social media to promote my goods. If\ncustomers are satisfied with my cooking, they will contact me directly,\u201d\nsaid Suryaningsih.<\/p>\n
FIELDS OF Worship and Providence<\/p>\n
Structurally, Ramadan is classified as a seasonal economic cycle\nintegrated into the national growth pattern. The surge in consumption,\nincreased production by MSMEs, logistics distribution, and\nprice-stabilising policies create a distinctive and recurring economic\necosystem each year.<\/p>\n
But what distinguishes Ramadan from other shopping seasons is its\nspiritual dimension. Economic motives and worship go hand in hand.\nTraders do not merely chase profit but also blessing. Consumers do not\njust shop; they also share.<\/p>\n
During Ramadan, social and religious values remain the central\nfoundation. The tradition of sharing free takjil, zakat, infak, and\nsadaqah creates informal income redistribution in society. Islamic\nphilanthropic activities rise during Ramadan, strengthening social\nsolidarity while aiding vulnerable groups.<\/p>\n
According to Dewi, trading during Ramadan is part of worship and a\nmoment to seek sustenance. \u201cFor me, worship comes first. When the call\nto prayer sounds, I stop all activities. After I have completed (my\nworship), I continue again. The matter of sustenance is already arranged\nby others,\u201d she said.<\/p>\n
Meanwhile, Suryaningsih says many of her customers order takjil to be\nshared for free during Ramadan. This also drives her turnover\nhigher.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/ramadan-as-a-catalyst-for-boosting-the-communitys-economy-1772596746", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }