{
    "success": true,
    "data": {
        "id": 1653043,
        "msgid": "ramadan-2026-delivery-trends-fashion-to-documents-dominate-1775152244",
        "date": "2026-04-02 23:35:00",
        "title": "Ramadan 2026 Delivery Trends: Fashion to Documents Dominate",
        "author": "Mirza",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Business",
        "summary": "J&T Express reports a diverse surge in delivery volumes during Ramadan 2026, with fashion leading the categories, followed by beauty products and documents, reflecting the multifaceted needs of consumers preparing for Eid al-Fitr while maintaining professional activities. Major cities like Jakarta, Surabaya, and Bekasi emerged as key destinations, underscoring the role of metropolitan hubs in driving economic activity during the holy month. CEO Robin Lo highlights how this trend signifies the integration of logistics services into everyday life, prompting the company to enhance its network readiness for dynamic demands.",
        "content": "<p>J&amp;T Express, a global delivery service provider, has revealed\nthat societal delivery trends during Ramadan 2026 are becoming\nincreasingly diverse. Data from J&amp;T Express indicates that the\nfashion category dominated deliveries during Ramadan 2026.\nInterestingly, not only fashion dominated, but this year\u2019s Ramadan was\nalso accompanied by high demand from other categories, reflecting the\ndiverse needs of society during Ramadan. Here are the product categories\nmost frequently shipped by J&amp;T Express customers during the Ramadan\n2026 period: 1. Fashion The dominance of the fashion category in\ndeliveries reflects the strong tradition of society in preparing new\nclothes for Eid. On the other hand, this also shows that the online\nfashion shopping trend remains high during Ramadan. 2. Beauty The high\nshipment of beauty products reflects the increasing attention of society\ntowards self-care. Ahead of the Eid al-Fitr gathering moments, the need\nto appear optimal also drives demand in this category. 3. Documents The\ndominance of document shipments indicates that administrative activities\ncontinue amidst the increase in Eid-related delivery needs, with demand\ntypically rising ahead of the Eid holidays. Robin Lo, CEO of J&amp;T\nExpress, stated that these findings reflect how society utilises\nlogistics services more broadly during Ramadan. \"This year\u2019s Ramadan\nshows that deliveries are no longer driven by just one type of need.\nVarious needs arise simultaneously, from Eid preparations, personal\nneeds, to professional activities. This signifies that logistics\nservices are now increasingly becoming part of society\u2019s daily life,\" he\nsaid. In terms of regions, Jakarta and Surabaya became the main delivery\ndestinations during Ramadan 2026, driven by their roles as metropolitan\ncities with high population density and economic activity. Delivery\nneeds in both cities not only stem from consumption but also from\nbusiness activities that continue during the Ramadan period.\nInterestingly, Bekasi City also recorded high delivery volumes, in line\nwith its position as a supporting city that continues to develop.\n\"Ramadan is not only a moment of increased delivery volume but also a\nperiod that reinforces the strategic role of logistics services in\nsupporting various aspects of society's life. Therefore, we continue to\nmaintain network readiness and service quality to meet the increasingly\ndynamic delivery needs of society in various moments,\" Robin\nconcluded.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/ramadan-2026-delivery-trends-fashion-to-documents-dominate-1775152244",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}