Putra Alvita expects Rp 120b net sales<\/p>\n
JAKARTA (JP): PT Putra Alvita Utama, the developer of the
\n2,000-hectare Kota Legenda residential estate in Bekasi, expects
\nto book Rp 120 billion (US$51.8 million) in net sales this year,
\na company executive said yesterday.<\/p>\n
\"We will go ahead to meet our target, both in development and
\nmarketing efforts, despite a keen competition for financing
\nsources,\" said a company director, Laurent Aliando.<\/p>\n
The company's chief commissioner, Cosmas Batubara, said that
\non the marketing side, Putra Alvita would not face difficulties
\nbecause the competition in Bekasi was not as tough as that in
\nother areas around Jakarta.<\/p>\n
Batubara said that with a total equity of Rp 125 billion and
\ntotal debts of only Rp 60 billion, the company was still eligible
\nto raise more loans.<\/p>\n
The company's sales projection for this year, however, is 33
\npercent below last year's record. Based on unaudited report, it
\nbooked Rp 180 billion in net sales last year.<\/p>\n
The company's marketing division manager, Lucas Marangka, said
\nthat the market demand might decline this year, particularly
\nbecause of the decreasing demand from speculative buyers.<\/p>\n
Putra Alvita, which is owned by a consortium of six business
\ngroups -- Puteraco Group, Napan Group, Bangun Tjipta Pratama,
\nDuta Putra Makhota, Kalbe Land, Dharmala Group and Pangestu
\nFamily -- plans to build 4,500 luxury houses, 13,500 medium-sized
\nhouses and 27,000 low-cost houses in the Kota Legenda.<\/p>\n
Aliando said that the company started the first phase of
\ndevelopment of the estate two years ago with the construction of
\n1,200 modest and very modest houses.<\/p>\n
\"This year we will begin to build medium-sized houses,\" he
\nsaid. (08)<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/putra-alvita-expects-rp-120b-net-sales-1447893297",
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