{
    "success": true,
    "data": {
        "id": 1877320,
        "msgid": "public-awareness-of-fire-protection-still-considered-low-1784807702",
        "date": "2026-07-23 17:38:20",
        "title": "Public Awareness of Fire Protection Still Considered Low",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Business",
        "summary": "Public awareness regarding the importance of fire protection systems in Indonesia remains low, even as industrial and commercial development accelerates. In response, safety solutions provider Saffire has launched a digital platform to streamline access to fire protection and industrial safety equipment. The company aims to foster a culture of safety through digitalisation, moving beyond mere regulatory compliance.",
        "content": "<p>Jakarta (ANTARA) - Public awareness of the importance of fire\nprotection systems in Indonesia is still considered in need of\nimprovement, in line with the growing development of industrial estates,\ncommercial buildings, public facilities and residential areas.<\/p>\n<p>This situation has prompted Saffire to launch a digital platform\noffering a range of fire protection and industrial safety solutions\nwithin a single ecosystem. The platform facilitates access to\ninformation, consultation and the procurement of safety equipment.<\/p>\n<p>Saffire Director Razali Bin Jaafar said in Jakarta on Thursday that\nsafety should be a priority before incidents occur, not after casualties\nor losses arise.<\/p>\n<p>\u201cSafety must not be something that is only considered once an\nincident has already happened. We see that many companies and\nindividuals still need easier access to information and fire protection\nequipment. Digitalisation is one way of bridging that need,\u201d said\nRazali.<\/p>\n<p>Fire risk remains a threat across various sectors, from industrial\nestates and commercial buildings to healthcare facilities, data centres\nand residential neighbourhoods. However, fire protection is still often\nperceived as merely the ownership of portable fire extinguishers\n(APAR).<\/p>\n<p>In fact, a fire protection system encompasses various critical\ncomponents, such as early detection, personal protective equipment\n(PPE), emergency response devices, and the readiness of human resources\nto face emergency conditions.<\/p>\n<p>Recognising these needs, Saffire has launched a digital platform that\nintegrates various fire protection and industrial safety solutions,\nmaking it easier for users to obtain safety products and services.<\/p>\n<p>The platform provides various product categories, including fire\nprotection systems, PPE, electrical safety, rescue equipment, lock out\ntag out (LOTO), gas detection, spill control, first aid kits, and fire\nblankets for electric vehicles (EVs).<\/p>\n<p>Razali said that the digitalisation of safety equipment procurement\nis expected to help companies obtain their safety needs more quickly,\ntransparently and with proper documentation, thereby supporting the\nimplementation of a sustainable workplace safety culture.<\/p>\n<p>Demand for fire protection systems is expected to continue rising in\nline with the development of industrial estates, data centres, high-rise\nbuildings, healthcare facilities and the electric vehicle ecosystem in\nIndonesia.<\/p>\n<p>Therefore, improving fire protection literacy is considered necessary\nto go hand in hand with the use of technology to support safety.<\/p>\n<p>\u201cWe hope the digital transformation we are undertaking will not only\nmake transactions easier, but also encourage companies and the public to\nmake safety a daily culture, rather than merely fulfilling regulatory\nobligations,\u201d he said.<\/p>\n<p>As a provider of fire protection, industrial safety and emergency\nresponse solutions, Saffire supplies a wide range of safety equipment\nfor the industrial sector, commercial buildings, public facilities and\nelectric vehicles.<\/p>\n<p>Through the development of its digital services, the company is\ncommitted to expanding access to safety solutions that are easier,\nfaster and more integrated.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/public-awareness-of-fire-protection-still-considered-low-1784807702",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}