{
    "success": true,
    "data": {
        "id": 1577235,
        "msgid": "prudential-syariah-strengthens-access-to-islamic-protection-for-society-1772273162",
        "date": "2026-02-28 15:33:15",
        "title": "Prudential Syariah strengthens access to Islamic protection for society",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Finance",
        "summary": "Prudential Syariah Life Assurance has committed to expanding access to Islamic insurance protection amid rising financial literacy but low adoption rates. According to the Financial Services Authority's 2025 National Financial Literacy and Inclusion Survey, Islamic financial literacy rose to 43.42 per cent whilst Islamic insurance penetration remains below 1 per cent, highlighting the need for innovative solutions and wider distribution channels.",
        "content": "<p>Jakarta \u2014 PT Prudential Syariah Life Assurance (Prudential Syariah)\nhas committed to strengthening public access to Islamic protection-based\ninsurance, which is currently considered to have low penetration\nrates.<\/p>\n<p>Chief Customer Marketing Officer of Prudential Syariah, Vivin\nArbianti Gautama, stated in Jakarta on Saturday that amid growing trends\nin Islamic financial literacy, the challenge of financial inclusion\nremains a significant task.<\/p>\n<p>According to the Financial Services Authority\u2019s 2025 National\nFinancial Literacy and Inclusion Survey (SNLIK), Islamic financial\nliteracy increased from 39.11 per cent in 2024 to 43.42 per cent in\n2025, whilst inclusion rose marginally from 12.88 per cent to 13.41 per\ncent. However, Islamic insurance penetration has yet to reach 1 per\ncent.<\/p>\n<p>\u201cThis situation underscores the importance of innovation and\nexpanding access so that more people can benefit from Islamic\nprotection-based solutions,\u201d said Vivin.<\/p>\n<p>Going forward, the company will continue to present protection\nsolutions that are genuinely relevant to various customer segments,\nexpand protection access through multiple distribution channels, and\nensure that every solution offered truly addresses participant needs\nrather than merely following trends.<\/p>\n<p>\u201cIt is not simply about introducing new products, but rather\ndelivering targeted, inclusive, and affordable protection,\u201d said\nVivin.<\/p>\n<p>She noted that the company received recognition at the 2026 Indonesia\nSharia and Halal Top Brand Awards, winning the award for Indonesia Best\nSharia Life Insurance 2026 with Inclusive Protection Solutions through\nContinuous Innovation in the Sharia Life Insurance category.<\/p>\n<p>The company continues to innovate by developing products aligned with\ncustomer needs and maximising distribution channels through more than\n80,000 business partners and marketing agents across Indonesia.<\/p>\n<p>Regarding company performance, Vivin noted that until the third\nquarter of 2025 (year-to-date), Prudential Syariah\u2019s total contributions\ngrew 7 per cent to Rp2.9 trillion compared to the previous period.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/prudential-syariah-strengthens-access-to-islamic-protection-for-society-1772273162",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}