Prudential plc has launched a regional campaign in Asia titled\n\u2018Janji, jadi nyata\u2019 (Promises, made real), which highlights stories\nabout people\u2019s commitment to protecting their families, preparing for\nthe future, and realising a better life.<\/p>\n
The campaign is built on the idea that behind every financial plan,\nsacrifice, and important decision lies a personal promise to provide the\nbest for loved ones.<\/p>\n
These promises take many forms, from parents who want to see their\nchildren grow and achieve their ambitions, to couples who wish to\ncontinue supporting one another, to individuals committed to maintaining\ntheir health so they can always be present for their families.<\/p>\n
Prudential believes that a promise does not end with words but is\nrealised through concrete action. One such action is preparing\nprotection to face the various risks and uncertainties that can occur in\nlife.<\/p>\n
The \u2018Janji, jadi nyata\u2019 campaign is being rolled out in eight Asian\nmarkets: Indonesia, Singapore, Malaysia, the Philippines, Vietnam,\nThailand, Hong Kong, and Taiwan.<\/p>\n
In Indonesia, Prudential Indonesia and Prudential Syariah are\nconveying the message that a policy is not merely a protection product,\nbut part of a personal promise to protect oneself, safeguard one\u2019s\nfamily, and prepare for the future.<\/p>\n
The campaign is presented through authentic stories close to everyday\nlife and disseminated through the websites and social media channels of\nPrudential Indonesia and Prudential Syariah, as well as through various\nactivities in several Indonesian cities.<\/p>\n
One of the stories featured depicts the journey of a child who, upon\nreaching adulthood, begins to understand his mother\u2019s various actions as\na form of love and an effort to prepare for his future. As an adult, the\nchild now wishes to do the same for his mother in her old age.<\/p>\n
Chief Customer & Marketing Officer of Prudential Indonesia, Karin\nZulkarnaen, said the campaign reflects the company\u2019s commitment to\ncontinuously providing protection that is relevant to customer\nneeds.<\/p>\n
\u201cThrough the \u2018Janji, jadi nyata\u2019 campaign, we want to show that\nbehind every decision to have protection, there is a promise to oneself\nand to the people we love,\u201d said Karin, as quoted on Friday (14\/8).<\/p>\n
According to her, Prudential strives to fulfil that promise by\nunderstanding customer needs, providing relevant protection solutions,\nand delivering services and experiences that offer a sense of security\nwhen needed.<\/p>\n
\u201cBecause ultimately, what we protect is not only health and finances,\nbut also the plans and future we want to build together with our\nfamilies,\u201d she said.<\/p>\n
Meanwhile, Chief Customer & Marketing Officer of Prudential\nSyariah, Vivin Arbianti Gautama, said that protection under sharia\nprinciples is also a form of care and a trust to look after one\nanother.<\/p>\n
\u201cFor Prudential Syariah, protection is not only about facing risks,\nbut also about striving to protect ourselves and the people we love.\nBehind every decision to have protection, there is a trust to safeguard\nthe family and prepare for the future,\u201d Vivin explained.<\/p>\n
She added that the spirit of protection is also realised through the\nprinciple of mutual assistance, or ta\u2019awun, among participants.\nContributions through the tabarru\u2019 fund are part of a mutual cooperation\nmechanism to help other participants in need.<\/p>\n
\u201cThrough \u2018Janji, jadi nyata\u2019, we want to show that this commitment is\nrealised through concrete action, including by providing protection and\nbenefits when needed,\u201d she said.<\/p>\n
The campaign\u2019s message is also reflected in the experience of Judith\nT., 44, a Prudential Indonesia customer from Jakarta who directly felt\nthe benefits of protection when facing a health risk.<\/p>\n
Judith previously held a Prudential policy but had stopped her\nprotection. Over time, the awareness that health conditions are\ndifficult to predict prompted her to become a Prudential Indonesia\ncustomer again in early 2024.<\/p>\n
Despite experiencing several premium adjustments, Judith chose to\nmaintain her protection because she considered health protection an\nimportant part of future planning.<\/p>\n
That decision proved even more valuable when Judith was diagnosed\nwith cancer in late 2025. The protection she held helped her undergo\ntreatment.<\/p>\n
\u201cWe never know what will happen to our health. When I finally needed\nthis protection, I truly felt its benefits and felt greatly helped,\u201d\nsaid Judith.<\/p>\n
The experience made Judith even more convinced that maintaining\nprotection was the right decision. For her, having protection from the\noutset is not solely about facing the worst possibilities, but also\nabout providing peace of mind in living life and continuing to be there\nfor her family.<\/p>\n
Prudential believes Judith\u2019s experience demonstrates the importance\nof protection as part of preparing for risks and uncertainties. This\ncommitment is realised through various protection and health solutions,\ninnovation, claims services, and support from marketing staff according\nto the needs of customers and participants.<\/p>\n
For Prudential, one concrete form of keeping its promise is being\npresent when customers and participants need protection. Throughout\n2025, Prudential Indonesia paid total claims and benefits of Rp16\ntrillion to 332,122 beneficiaries. In the same period, Prudential\nSyariah distributed claims of Rp2.2 trillion to 68,922\nbeneficiaries.<\/p>\n
This commitment continued into the first quarter of 2026. Prudential\nIndonesia paid claims and benefits of Rp4.4 trillion to 161,194\nbeneficiaries, while Prudential Syariah distributed Rp529 billion to\nmore than 21,000 beneficiaries.<\/p>\n
In addition to being reflected in claims and benefit payments, the\ncommitment is also reflected in the level of public trust. Based on an\nindependent survey, Prudential Syariah ranks first in Brand Preference\nand participant recommendations, or relationship Net Promoter Score\n(rNPS), in Indonesia\u2019s sharia life insurance industry.<\/p>\n
This achievement shows that the experience of receiving protection\nbenefits is part of the consideration for Indonesian families in\nchoosing and recommending protection services.<\/p>\n
Through the \u2018Janji, jadi nyata\u2019 campaign, Prudential reaffirms that\nprotection is not merely a financial decision, but a tangible form of\ncommitment to safeguarding health, family, and the various future plans\none wishes to realise.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/prudential-launches-new-campaign-to-emphasise-the-meaning-of-protection-1786719039", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }