{
    "success": true,
    "data": {
        "id": 1996641,
        "msgid": "prudential-financial-literacy-must-evolve-alongside-technological-access-1790147288",
        "date": "2026-09-23 13:24:40",
        "title": "Prudential: Financial literacy must evolve alongside technological access",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Finance",
        "summary": "Prudential Indonesia has highlighted the growing gap between rapid digital financial access and the level of financial literacy among the public. To address this, the company has launched the 'Smart Money, Healthy Life' initiative to enhance financial protection and critical thinking in the age of AI.",
        "content": "<p>Ease of access to financial services and technology must be\naccompanied by the ability to understand benefits, recognise risks, and\nassess information critically, stated PT Prudential Life Assurance\n(Prudential Indonesia).<\/p>\n<p>Speaking in Jakarta on Wednesday, Karin Zulkarnaen, Chief Customer\n&amp; Marketing Officer of Prudential Indonesia, noted that financial\nliteracy needs to evolve beyond basic money management as technological\naccess accelerates. She emphasised that the current ease of accessing\ndigital financial services has not yet been balanced by adequate\nfinancial understanding.<\/p>\n<p>Data from the National Survey of Financial Literacy and Inclusion\n(SNLIK) shows that the public\u2019s insurance literacy rate has only reached\n45.45 per cent. A similar gap is evident in the 15 to 17 age group,\nwhere financial inclusion has surged to 89.13 per cent, yet literacy\nremains at only 56.04 per cent.<\/p>\n<p>Zulkarnaen stated that these figures indicate rapid financial\naccessibility that lacks deep understanding regarding risks and\nfinancial protection. Simultaneously, 80 per cent of internet users in\nIndonesia interact with Artificial Intelligence (AI) daily. This high\nlevel of adoption suggests that the ability to think critically, verify\ninformation, and use technology safely is becoming increasingly vital,\nespecially when making financial decisions.<\/p>\n<p>To address these challenges, Prudential Indonesia, in collaboration\nwith GreatNusa, has introduced the \u2018Smart Money, Healthy Life\u2019\nprogramme. This educational initiative integrates financial literacy,\ninsurance literacy, and digital technology understanding to equip the\nproductive-age population to make wiser financial decisions and build\nlong-term financial resilience.<\/p>\n<p>\u201cThrough our collaboration with GreatNusa, we want more people to\nhave the confidence to make financial decisions that align with their\nneeds and life goals,\u201d said Zulkarnaen.<\/p>\n<p>The \u2018Smart Money, Healthy Life\u2019 initiative is part of Prudential\nIndonesia\u2019s ongoing commitment to supporting the National Financial\nIntelligence Movement (GENCARKAN), initiated by the Financial Services\nAuthority (OJK).<\/p>\n<p>Furthermore, to assist the public, particularly the younger\ngeneration, in continuing independent learning, Prudential Indonesia has\nalso introduced Levela, a free financial education application. The app\nprovides practical learning materials in an accessible format relevant\nto the needs of today\u2019s youth.<\/p>\n<p>\u201cTherefore, we are providing education that does not stop at basic\nfinancial knowledge, but also helps the public understand the importance\nof protection and using technology responsibly,\u201d Zulkarnaen\nconcluded.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/prudential-financial-literacy-must-evolve-alongside-technological-access-1790147288",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}