{
    "success": true,
    "data": {
        "id": 1703232,
        "msgid": "providing-quality-raw-materials-pepsico-empowers-local-farmers-1777279905",
        "date": "2026-04-27 12:27:43",
        "title": "Providing Quality Raw Materials, PepsiCo Empowers Local Farmers",
        "author": "",
        "source": "CNBC",
        "tags": "",
        "topic": "Business",
        "summary": "PepsiCo Indonesia is investing Rp3 trillion to establish a factory in 2025 for producing Cheetos and Doritos, emphasising the use of high-quality corn that meets specific safety standards amid the government's strict oversight of the food and beverage sector. The company is committed to educating local farmers on cultivation techniques for potatoes and corn to enhance productivity and quality, reducing reliance on imports through partnerships and knowledge transfer. This initiative underscores PepsiCo's efforts to strengthen the local supply chain and support sustainable agriculture in Indonesia.",
        "content": "<p>The government is currently intensifying oversight of Indonesia\u2019s\nfood and beverage sector to ensure that products consumed by the public\nremain safe and secure. As a global company with a presence in\nIndonesia, PepsiCo continues to strive to provide snacks made from\nhigh-quality raw materials. \u201cThat\u2019s correct, we are establishing a\nfactory in 2025, with an investment of Rp3 trillion for the Cheetos and\nDoritos factory. The corn raw material has specific specifications to\nensure it is not harmful,\u201d said Director of Public Policy, Government\nAffairs &amp; Corporate Communications at PepsiCo, Gabrielle Angriani\nJohny, at the Food Summit 2026 held at Menara Bank Mega in Jakarta on\nMonday (27\/4\/2026). However, Gabrielle noted that many people are\nunaware that high-quality raw materials for products are not always\navailable in Indonesia. Therefore, it is not surprising that some raw\nmaterials are still imported. PepsiCo Indonesia, as a snack producer,\nhas committed to complying with regulations and ensuring a secure food\nsupply chain. \u201cWe remain committed to our obligations. But we believe\nmore education is needed for the public and farmers. We have partnered\nwith farmer partners to produce crops that meet industry standards and\ncan be absorbed by the market,\u201d she explained. According to Gabrielle,\nthe company is actively educating and developing potato and corn farming\nalongside local farmers. This effort is part of the company\u2019s commitment\nto boosting farmer productivity and quality. \u201cWe also facilitate\nknowledge transfer. This can be done quickly, and farmers are willing to\naccept guidance so that yields can increase,\u201d she added.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/providing-quality-raw-materials-pepsico-empowers-local-farmers-1777279905",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}