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    "success": true,
    "data": {
        "id": 1614787,
        "msgid": "preparing-for-2026-crisis-threat-consumers-collectively-buying-out-computers-1773561140",
        "date": "2026-03-15 14:30:00",
        "title": "Preparing for 2026 Crisis Threat, Consumers Collectively Buying Out Computers",
        "author": "",
        "source": "CNBC",
        "tags": "",
        "topic": "Technology",
        "summary": "Rising demand for memory chips driven by artificial intelligence development has sparked a rush of computer purchases throughout 2025, as consumers and manufacturers anticipate a significant memory chip crisis in 2026 that will drive up prices for consumer electronics. IDC reports global PC shipments surged 8.1% in 2025 to 284.7 million units, with Lenovo maintaining market leadership at 24.9% share, followed by HP at 20.2% and Dell at 14.4%. However, 2026 is expected to bring severe market pressure as memory chip shortages force manufacturers to reduce specifications, raise prices, and threaten smaller brands with potential market exit.",
        "content": "<p>Jakarta \u2013 Demand for memory chips has experienced a drastic increase\ndue to the emergence of artificial intelligence (AI) technology. AI\nchips differ from conventional chips required for developing consumer\nelectronic devices.<\/p>\n<p>Anxiety over memory chip scarcity has driven computer purchasing\nthroughout 2025. This is because a chip crisis is predicted to raise\nprices for consumer electronics in 2026, including computers, mobile\nphones, and household appliances.<\/p>\n<p>Chip manufacturers are reported to be prioritising production of\nhigh-end memory chips (HBM) for AI, thereby sidelining production of\nconventional chips for electronic devices. This has caused prices to\nsurge, and electronic device manufacturers face a dilemma: raise retail\nprices for consumers, or suppress prices whilst failing to offer\nhardware improvements for new products.<\/p>\n<p>The feared memory chip crisis set to raise electronics prices,\ncoupled with concerns over tariffs from the Donald Trump administration\nin early 2026, plus the end of support for Windows 10, are considered to\nbe driving factors in increased computer sales throughout 2025.<\/p>\n<p>Research firm IDC reported PC shipments grew 9.6% year-on-year in the\nfourth quarter (Q4) 2025 to 76.4 million units. Meanwhile, total PC\nshipments throughout 2025 increased 8.1% compared to 2024, totalling\n284.7 million units.<\/p>\n<p>Lenovo remained market leader, recording 14.5% year-on-year growth\nand capturing 24.9% market share, equivalent to 70.8 million PC\nshipments.<\/p>\n<p>HP ranked second with 8.4% year-on-year growth and a 20.2% market\nshare. A total of 57.5 million PCs were shipped throughout 2025.<\/p>\n<p>Dell Technologies came in third with modest 5.2% year-on-year growth,\nholding 14.4% market share and shipping 41.1 million PCs.<\/p>\n<p>Apple and Asus respectively occupied fourth and fifth positions. Each\nrecorded double-digit growth, with Apple at 11.1% year-on-year and Asus\nat 13.4% year-on-year.<\/p>\n<p>Apple captured 9% global market share, whilst Asus held 7.2%. A total\nof 25.6 million Apple PCs were shipped, whilst Asus shipped 20.5 million\nthroughout 2025.<\/p>\n<p>Crisis Looming in 2026<\/p>\n<p>PC manufacturers may \u201ccelebrate\u201d throughout 2025 due to significant\ngrowth. However, the PC market is predicted to face pressure due to the\nmemory chip crisis in 2026.<\/p>\n<p>According to reports, it is likely that average PCs will arrive with\nlower specifications due to memory chip scarcity. Manufacturers will\nalso utilise remaining component reserves and raise average selling\nprices (ASP).<\/p>\n<p>Major brands such as Lenovo, Apple, and HP are expected to navigate\nthe crisis and leverage their scale and memory allocation to capture\nmarket share from smaller and regional vendors, making it increasingly\ndifficult for smaller brands to survive in the market.<\/p>\n<p>Jean Philippe Bouchard, VP of IDC Worldwide Mobile Device Trackers\nresearch, stated: \u201cIDC anticipates the PC market will be very different\nwithin the next 12 months given how rapidly the memory situation is\nevolving.<\/p>\n<p>\u201cBeyond the clear pressure on system prices, which has been announced\nby some producers, we may also see average PC memory specifications\nreduced to preserve existing memory supplies. Next year appears to be\nhighly volatile,\u201d he said.<\/p>\n<p>Meanwhile, Jitesh Ubrani, Research Manager at IDC Worldwide Mobile\nDevice Trackers, cited that memory scarcity impacts the entire industry,\nand its effects are likely to reshape market dynamics over the coming\ntwo years.<\/p>\n<p>\u201cLarge consumer electronics brands are well positioned to leverage\ntheir scale and memory allocation to capture market share from smaller\nand regional vendors. However, the concerning aspect is that this\nscarcity increases the risk that smaller brands may not survive, and\nconsumers, particularly DIY enthusiasts, may postpone purchases or\nredirect their spending towards other devices or experiences,\u201d he\nsaid.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/preparing-for-2026-crisis-threat-consumers-collectively-buying-out-computers-1773561140",
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    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
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