Jakarta (ANTARA) - Executive Director of Tokopedia and TikTok Shop\nIndonesia Stephanie Susilo stated that alongside the development of the\ndigital world, content has become the main driver in trade through\ne-commerce.<\/p>\n
The Ministry of Trade, she continued in her statement in Jakarta on\nSaturday, recorded e-commerce sales value in February 2026 reaching\nUS$5.76 billion or Rp96.7 trillion, a figure influenced by the\ne-commerce trend increasingly relying on content as the main gateway to\ntransactions.<\/p>\n
Regarding this, she mentioned that on Tokopedia and TikTok Shop, live\nbroadcasts were watched 38 billion times and brought a 15-fold surge in\ntransactions during the suhoor of Ramadan 2026.<\/p>\n
\u201cThe integration of Tokopedia and TikTok Shop allows sellers to\ntransform the discovery process into smoother transactions,\u201d she\nsaid.<\/p>\n
In addition, she continued, supported by an integrated seller centre,\nbusiness actors can manage operations more efficiently, access deeper\ninsights, and reach customers through content and the marketplace,\nthereby driving conversions into tangible and measurable business\ngrowth.<\/p>\n
Stephanie added that the achievements of several local brands\ndemonstrate that through the utilisation of content, collaboration with\naffiliate content creators, and other relevant marketing strategies,\nbusiness actors are able to accelerate growth and maximise opportunities\nin the era of discovery e-commerce.<\/p>\n
Founder of MOELL OFFICIAL, Uung Victoria Finky, stated that by\nutilising insights that parents are often inspired by content, they\ncollaborated with affiliate content creators of various scales, even\ncelebrities who are suitable and can convey product values more\nrelevantly.<\/p>\n
This insight-based approach yielded real results; for the local\nmother and baby product brand, there was a 51 percent increase in GMV\n(gross merchandise value) or the gross value of all transactions on\nTikTok Shop, and the contribution from affiliates surged 63 percent\nduring the previous Ramadan.<\/p>\n
TikTok Shop Specialist from Pushop Store, Riki Rezkiyansyah,\nexpressed a similar view, utilising content to boost sales by publishing\nmore than 120 short videos or about four videos per day, to maintain\nproduct visibility and relevance in consumers\u2019 eyes.<\/p>\n
\u201cWith the support of affiliate content creators, video content, and\nmarketing features like GMV Max, we can expand reach while optimising\nsales performance,\u201d he said.<\/p>\n
This approach resulted in strong growth for the local men\u2019s bag\nproduct, with GMV during major campaign periods like Ramadan rising 53\npercent compared to normal days, affiliate contributions increasing 60\npercent, and sales performance from video content surging up to 94\npercent.<\/p>\n
Meanwhile, founder of Vianova Watch Store, Dennis Hartanto, relies on\na combination of affiliate content creators, live streaming, and\nexclusive promotions to attract buyer interest.<\/p>\n
This strategy, he added, positions creators as the spearhead in\nexpanding reach while encouraging purchasing decisions.<\/p>\n
This approach bore fruit, with GMV during Ramadan increasing 61\npercent compared to normal days, where affiliate content creators\ncontributed up to 87 percent to the total GMV.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/practitioner-content-as-a-driver-of-trade-performance-1775868653", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }