{
    "success": true,
    "data": {
        "id": 1764466,
        "msgid": "polytrons-strategy-to-stay-competitive-in-laptop-market-amid-memory-crisis-1780142959",
        "date": "2026-05-25 21:50:39",
        "title": "Polytron's Strategy to Stay Competitive in Laptop Market Amid Memory Crisis",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Business",
        "summary": "Polytron is navigating global memory chip shortages by focusing on energy-efficient AMD Ryzen 5 7000 series chips for its New Luxia laptops, targeting students and office workers while maintaining competitive pricing. The company aims to balance consumer needs with quality, despite potential price adjustments if the crisis continues. A recent IDC report predicts the semiconductor shortage will persist until 2027, significantly impacting PC and smartphone markets.",
        "content": "<p>Jakarta (ANTARA) - Polytron\u2019s Head of Group Product Audio Video,\nBambang Athung, has outlined the company\u2019s strategy to continue offering\nlaptops in the Indonesian market despite global memory shortages and\nrising prices. Bambang said the company is striving to balance consumer\nexperience with competitive pricing. \u201cOur insight is to find products\nthat suit our consumers\u2019 needs in terms of performance and\naffordability. We aim to provide the best possible options for our\ncustomers,\u201d he said during the launch of the Polytron New Luxia laptop\nin Jakarta on Monday. The AMD Ryzen 5 7000 series chips, released in\n2023, are known for their energy efficiency. These chips are typically\nfound in entry-level and mid-range laptops, commonly targeted at\nstudents and office workers. \u201cAlthough the AMD Ryzen 5 3000 series is\nstill available in the market, we chose not to use it because we\nconsidered what our consumers require. We view this as one of the best\noptions we can offer,\u201d Bambang added. When asked about potential price\nincreases if the crisis persists, Bambang said Polytron might have to\nadjust pricing. \u201cWe need to maintain a \u2018sexy\u2019 price that remains\nattractive to consumers without compromising quality,\u201d he said.\nAccording to an International Data Corporation (IDC) report at the end\nof 2025, the global semiconductor ecosystem is experiencing a memory\nchip shortage expected to continue until 2027. This imbalance is driven\nby AI data centre demand exceeding supply, disrupting supply chains. The\nsmartphone and personal computer markets, including laptops, are the\nmost affected.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/polytrons-strategy-to-stay-competitive-in-laptop-market-amid-memory-crisis-1780142959",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}