{
    "success": true,
    "data": {
        "id": 1824096,
        "msgid": "pnm-strengthens-customer-digital-app-for-enhanced-empowerment-benefits-1782395597",
        "date": "2026-06-25 19:47:42",
        "title": "PNM Strengthens Customer Digital App for Enhanced Empowerment Benefits",
        "author": "Intan Pratiwi",
        "source": "REPUBLIKA",
        "tags": "",
        "topic": "Technology",
        "summary": "PT Permodalan Nasional Madani (PNM) is enhancing its PNM Digi Nasabah application to provide an integrated digital ecosystem for its ultra-micro customers. The platform consolidates financing information, basic needs shopping, business training, and environmental programmes into a single, user-friendly interface. The initiative aims to boost digital literacy and provide tangible benefits to help underprivileged entrepreneurs grow their businesses and improve family welfare.",
        "content": "<p>For millions of PNM Mekaar customers who struggle daily to develop\ntheir businesses and improve their families\u2019 welfare, time and\nconvenience are extremely valuable. Amidst busy activities, the need to\nobtain financing information, shop for daily necessities, and access\ntraining no longer has to be done separately. Everything can be accessed\nthrough one application, PNM Digi Nasabah. This application is a digital\necosystem designed to provide practical, fast, and secure service\nconvenience. Through one application, customers can access various\nservices that support business activities and daily household needs.\nPNM\u2019s Director of Digital and Information Technology, Yusron Avivi,\nexplained that PNM Digi Nasabah was developed not merely as a service\napplication, but as part of an empowerment strategy that utilises\ntechnology to bring various benefits closer to ultra-micro customers.\n\u201cWe designed PNM Digi Nasabah as a simple, easy-to-use digital ecosystem\nthat is relevant to customers\u2019 daily needs. From access to financing\ninformation, learning, basic needs transactions, to empowerment\nprogrammes. We believe that when technology is made closer and easily\naccessible, the benefits will be even greater in helping customers move\nup the economic ladder,\u201d said Yusron. One of the most felt benefits for\ncustomers is the ease of monitoring financing information. There is a\nfeature where customers can view financing transaction history, check\ngroup status, and obtain notifications regarding instalments and Weekly\nGroup Meetings. The presence of this feature helps customers manage\ntheir financing obligations in a more orderly and planned manner. Not\nonly that, the application also features Warung Mekaar, a feature that\nallows customers to purchase basic necessities at more affordable prices\nwith an easy transaction process. This service provides added value\nbecause it helps customers save on household expenses while supporting\nthe sustainability of their businesses. For customers who wish to\ncontinuously improve their capacity, the Customer Portal serves as a\ndigital learning space providing various training materials, business\neducation, and skills development. Through this feature, access to\nknowledge is no longer limited by distance and time. Customers can learn\nanytime according to their needs, making them better prepared to face\nevolving business challenges. PNM Digi also helps meet the community\u2019s\ndigital needs through services for purchasing credit, data packages, and\nelectricity tokens at competitive prices. This feature is a practical\nsolution for customers who need communication access and connectivity to\nsupport business activities and daily family needs. Every activity in\nthe application also provides additional benefits through Digi Points,\nwhich are points that can be collected and used by customers within the\nPNM Digi ecosystem. Title: PNM Strengthens Customer Digital App for\nEnhanced Empowerment Benefits. Interestingly, PNM Digi does not only\nfocus on the economic aspect. Through the Kembangs feature, customers\nare invited to participate in managing paper, plastic, and other unused\nmaterial waste. This programme is part of an effort to build\nenvironmental awareness while creating added value for the community.\nFor customers who are not yet accustomed to using digital technology,\nthe application is designed with a simple and easy-to-understand\ninterface. This approach is important considering that the majority of\nPNM Mekaar customers come from underprivileged families who are in the\nprocess of improving digital literacy and access to formal financial\nservices. According to Yusron, the success of digital transformation is\nnot only measured by the number of users or available features, but by\nthe real benefits felt by customers. \u201cWe want to provide easy access to\nservices, improve digital literacy, and open up more opportunities for\nPNM Mekaar customers to develop their businesses and improve their\nfamilies\u2019 welfare,\u201d concluded Yusron. Through PNM Digi Nasabah, PNM\ndelivers more than just an application. This platform is a bridge\nconnecting financing, education, transactions, and empowerment in one\nintegrated digital ecosystem. With convenience increasingly within\nreach, customers have a greater opportunity to grow, develop, and move\nup the economic ladder with PNM.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/pnm-strengthens-customer-digital-app-for-enhanced-empowerment-benefits-1782395597",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}