{
    "success": true,
    "data": {
        "id": 2008907,
        "msgid": "pnm-mekaar-helps-revitalise-javanese-blangkon-amidst-modernisation-1790683133",
        "date": "2026-09-29 17:33:50",
        "title": "PNM Mekaar Helps Revitalise Javanese Blangkon Amidst Modernisation",
        "author": "",
        "source": "DETIK",
        "tags": "",
        "topic": "Economy",
        "summary": "PT Permodalan Nasional Madani (PNM) is supporting ultra-micro enterprises by providing both financing and empowerment training. Through this initiative, traditional artisans like Tri Damayanti are able to modernise their marketing via social media, ensuring cultural heritage remains economically viable.",
        "content": "<p>A blangkon may appear to be just a head covering. However, in the\nhands of Tri Damayanti and her husband, every strand of fabric shaped\nand arranged holds a longer story: one of inherited skill, a business\nthat sustains a family, and Javan andese culture striving to survive\namidst changing times.<\/p>\n<p>For Tri\u2019s family, the blangkon is more than just a craft. Behind its\nproduction process lies a family kitchen that must remain active.\nTherefore, keeping the business running means more than just maintaining\nproduction; there is the challenge of keeping the product recognised,\nreaching wider markets, and ensuring the skill of making blangkons\nretains its economic value.<\/p>\n<p>Tri\u2019s journey eventually led her to PT Permodalan Nasional Madani\n(Persero). Since becoming a client in 2023, Tri has gained access to\nfinancing that has helped her meet the needs for raw materials.<\/p>\n<p>However, business strengthening does not stop at capital. Through\nempowerment activities, PNM also provides knowledge and mentoring to\nhelp Tri develop ways to market her products. Consequently, social media\nhas begun to be utilised as a new space to introduce blangkons to a\nlarger audience.<\/p>\n<p>\u201cI am grateful to PNM for providing training and mentoring that has\nbeen very beneficial to my business. Through this training and guidance,\nI can market my products through social media so that my products become\nmore widely known,\u201d Tri stated in a written release on Tuesday\n(29\/09\/2026).<\/p>\n<p>The changes experienced by Tri illustrate that the strengthening of\nultra-micro enterprises does not end once capital is received. There is\nknowledge that needs to be built, the courage to try new methods, and\nthe opportunity to expand markets. It is at this point that empowerment\nbecomes a vital part of a business journey.<\/p>\n<p>PNM President Director Kindaris stated that the company strives to\nopen access while simultaneously creating opportunities so that\nunderprivileged communities can develop their existing potential.\nAccording to him, financing serves as the entry point, while empowerment\nhelps clients gain the ability to continue growing.<\/p>\n<p>\u201cOpening access is not just about providing financing. We want to\nopen opportunities so that every client can learn, develop their\nbusiness, and become more confident in their potential,\u201d said\nKindaris.<\/p>\n<p>\u201cTherefore, we present financing and empowerment side by side, so\nthat the businesses being run do not merely survive, but have the space\nto continue growing,\u201d he added.<\/p>\n<p>This approach is crucial for businesses like the one run by Tri.\nBecause when a traditional business has the space to expand, it is not\nonly the family economy that grows, but also the opportunity for local\nskills and products to find their place amidst changing times.<\/p>\n<p>\u201cI hope this mentoring continues so that we, as clients, can continue\nto develop, become more confident, be able to expand our businesses, and\nimprove our family\u2019s economy,\u201d said Kindaris.<\/p>\n<p>From a small business home in Pracimantoro, these blangkons continue\nto be handcrafted. Every order represents not only income for Tri\u2019s\nfamily but also serves as part of the journey for a traditional skill to\nfind its place amidst a constantly changing generation.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/pnm-mekaar-helps-revitalise-javanese-blangkon-amidst-modernisation-1790683133",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}