Pick and choose the right watch<\/p>\n
Singapore has long been a select shopping destination for
\nIndonesians, even though they know they can get the same goods
\nback home.<\/p>\n
Look no further than the example of the Cartier luxury watch.<\/p>\n
Indonesians account for 60 percent of customers who purchase
\nthe brand in Singapore, despite the same products being available
\nat the Cartier boutique here.<\/p>\n
\"That's still the Indonesian habit, which is part of our
\n'heritage'. That's why here in Indonesia, we have yet to apply
\nthe real marketing system. Because people have their own pride in
\nshopping abroad,\" said Irwan Danny Mussry, managing director of
\nTime International, the distributor of Cartier and 17 other
\nluxury brands in the country.<\/p>\n
Irwan also regretted the superficial knowledge about the
\ncraftsmanship of watches among Indonesians, as they buy watches
\nbased on commercial value, social status or as an investment.<\/p>\n
\"They don't know about the functions of the watches, such as a
\nperpetual calendar, or minute repeater. They buy it somewhere,
\nand change the battery, for instance, elsewhere. No wonder that
\neven a new battery runs out so quickly. They should have gone
\ninstead to the authorized service center.\"<\/p>\n
Most watch experts here also still favor commercial value, not
\nthe real value found in a timekeeper's magnificent technology,
\nwith all the details, movement and complexity.<\/p>\n
With technical brands making a comeback, Indonesian customers
\nneed to develop a greater understanding.<\/p>\n
According to Irwan, it is actually very simple to get it right
\nwhen buying a watch, whether it is priced at Rp 500,000 or Rp 50
\nmillion.<\/p>\n
\"A watch is really about you and yourself. So, you have to buy
\nwhat you like. Come to the right place, but be suspicious if
\nsomebody offers you a cheaper price.\"<\/p>\n
Ask what comes with the watch, whether there is a service
\ncenter or not, check the registration number and ask the agent
\nfor verification if necessary.<\/p>\n
\"A good shop will show you several models so that you can pick
\nthe best you like. That's the enjoyment of buying.\"<\/p>\n
He acknowledged that sometimes it's tough for a shop to do so
\nbecause customers often suspect that the shop wants to sell them
\nanother brand. Or else the customers just have no time to pick
\nand choose.<\/p>\n
\"But more important still is that you have to know the value
\nof money. Don't let sellers underestimate and harass you.<\/p>\n
-- Hera Diani<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/pick-and-choose-the-right-watch-1447893297", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }