Philips to boost Asian sales<\/p>\n
SINGAPORE (AFP): Philips Consumer Electronics aims to increase
\nits market share in Asia Pacific by investing heavily in its
\nbrand image and introducing new products faster in the region.<\/p>\n
Frans van Houten, managing director of Philips in Singapore,
\nsaid in an interview with the Business Times published Monday
\nthat the company was planning to increase its share to about 10
\nto 15 percent from below 10 percent level currently.<\/p>\n
"One of our aims is to bring our share of the consumer
\nelectronics market in the Asia Pacific to the same level as we
\nhave globally, at least to among the top three market positions
\nwith an average market share of 10 to 15 percent," he said.<\/p>\n
"Although we're doing quite well in the areas of digital video
\ndisc players and computer monitors, we still have significant
\nimprovements to make," he said.<\/p>\n
The managing director said its market share currently stood
\naround 15 percent in the United States and Europe.<\/p>\n
He said Philips would be launching new products, such as
\ncompact disc players with recording capabilities, in the region
\nin the new millennium.<\/p>",
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"sponsor": "Okusi Associates",
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