Philippines elected to host AdAsia '97<\/p>\n
NUSA DUA, Bali (JP): The 19th Asian Advertising Congress
\nclosed here yesterday with the Philippines elected to host the
\n20th congress in 1997.<\/p>\n
"Manila has been a favorite from the beginning," said Baty
\nSubakti, the chairman of AdAsia '95.<\/p>\n
Thailand won out for the 1990 congress, beating India by one
\nvote in the election.<\/p>\n
Baty admitted that there were political considerations in
\nIndia's defeat.<\/p>\n
"Security, for example, is one of the considerations; there
\nare also questions about visa applications for certain
\ncountries," Baty added.<\/p>\n
Baty said the organizing committee was satisfied with the
\noverall proceedings and outcome of the congress held by the Asian
\nFederation of Advertising Associations (AFAA).<\/p>\n
"This is the largest AFAA congress in terms of participants,
\nwith over 1,400 attending. More importantly is the fact that two-
\nthirds of the participants came from abroad, which is why we can
\ncall this a very successful congress," said Baty.<\/p>\n
The congress also had more Asian speakers this year dealing
\nwith such topics as population growth control and economic
\n"growth triangle" arrangements between groups of three countries.<\/p>\n
"President Soeharto's presence added weight to this congress
\nand his speech, which put stress on culture, was very fitting as
\nculture has been on our minds for quite some time," said Baty.<\/p>\n
Meanwhile, AFAA chairman Yusca Ismail said that he had asked
\nhis successor, Divino M. Villanueva Jr. from the Philippines, to
\ncontinue AFAA's effort to talk China back into joining the
\ncongress.<\/p>\n
"In the meantime, AFAA has suspended all of China's activities
\nat AFAA pending a meeting between the AFAA's new board and
\nChina," said Yusca.<\/p>\n
China was absent from the meeting because of Taiwan's
\nparticipation. China also withdrew its proposal to host the 1997
\ncongress.<\/p>\n
The closing of AdAsia '95 was culminated in the presentation
\nof five awards for best advertisements and two research grants.<\/p>\n
A magazine advertisement entitled In To Err Is Human from
\nDentsu Inc. Tokyo won the U$5,000 Intisari Award for best
\nmagazine advertisement in addition to two other awards. Its entry
\nentitled Light & Shadow won the $10,000 Rajawali Citra Televisi
\nAward for best TV commercial, while the A&M Award and a cash
\nprize of $5,000 was awarded to Dentsu for best agency self-
\npromotion for its promotion entitled A Total Communication That
\nNever Stops Working For You.<\/p>\n
The Newsweek International AFAA Research Grant for best
\nresearch proposal worth $10,000 went to The Program for
\nAppropriate Technology in Health for its proposal Narrowcasting
\nfor Adolescent Behavior Change.<\/p>\n
Rina Sugihanti won the SRG-David Greenhald Memorial Trust
\nGrant of $5,000 for best research paper.<\/p>\n
The $10,000 P.K. Ojong Memorial Challenge Award for best
\npublic service advertising campaign went to Diamond Ad Ltd for
\nits advertisement No Smoking: "A Portrait". This is the first
\ntime the P.K. Ojong Award was presented and the sponsor, the
\nKompas-Gramedia Group, has agreed to increase the cash prize to
\n$20,000 starting next year.<\/p>\n
Indonesia's Sebuah Bingkai (A Frame) by Komunika Integrated
\nCommunication won the $10,000 Saburosuke Suzuki AFAA Advertising
\nAward for best newspaper advertisement.<\/p>\n
"The RCTI Award sponsored by the RCTI TV station will also be
\nincreased to $ 20,000 and the Intisari prize to $10,000," said
\nSjahrial Djalil, chairman of the nine-member jury for the best
\nadvertisement and research proposal. (lem)<\/p>",
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"sponsor": "Okusi Associates",
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