P&G to conduct survey on helmet use<\/p>\n
JAKARTA (JP): Consumer products manufacturer PT Procter &
\nGamble (P&G) Indonesia, will conduct a survey on motorcycle
\nhelmet use at four city universities next week, the company's
\npresident Peter J.S. Laing said on Tuesday.<\/p>\n
Laing said the survey, part of the \"Rejoice Helmania\"
\ncampaign, aimed to raise student awareness about the importance
\nof wearing helmets in the capital.<\/p>\n
\"Results from the survey will be announced in May. We will
\nalso give prizes to students who participate in the survey,\" he
\nsaid after the campaign was launched at the office of the
\nCoordinating Minister for People's Welfare and Poverty
\nEradication.<\/p>\n
The four educational institutions are the state-run Indonesia
\nUniversity and Jakarta Teachers Training Institute and the
\nprivately-run Trisakti and Atmajaya universities.<\/p>\n
He said a similar survey will be conducted later in other big
\ncities in Java, such as Bandung and Cirebon in West Java,
\nSemarang in Central Java, Surabaya in East Java and Yogyakarta.<\/p>\n
Besides conducting the survey, P&G will also air public
\nservice advertisements on the state-owned TVRI television station
\nand privately-run SCTV television station. Laing did not provide
\ndetails on the projected cost of the campaign.<\/p>\n
P&G Indonesia based the campaign theme on increasing sales of
\nmotorcycles across the country.<\/p>\n
Motorcycle sales contrasted vehicle sales which have plummeted
\nduring the economic crisis, Laing said.<\/p>\n
The number of accidents involving motorcycle drivers totaled
\n40 percent of accidents, accounting for the most traffic
\naccidents, Laing said.<\/p>\n
\"We're committed to helping the government reduce the number
\nof fatal injuries caused by lack of helmet usage.\"<\/p>\n
In his speech, Coordinating Minister for People's Welfare and
\nPoverty Eradication Haryono Suyono hailed the company's
\ninitiative, saying the drive would have a positive impact on ojek
\n(motorcycle taxi) drivers and their passengers.<\/p>\n
\"Talking about helmet usage relates to the poor, many of whom
\nare motorcyclists. So the campaign will also improve people's
\nwelfare,\" Hayono said. (jun)<\/p>",
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"sponsor": "Okusi Associates",
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