{
    "success": true,
    "data": {
        "id": 1896325,
        "msgid": "pertamina-strengthens-local-msme-empowerment-through-rumah-bumn-1785718330",
        "date": "2026-08-03 07:25:54",
        "title": "Pertamina strengthens local MSME empowerment through Rumah BUMN",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Economy",
        "summary": "State-owned energy company Pertamina is intensifying its support for local micro, small, and medium enterprises (MSMEs) through its Rumah BUMN programme, focusing on sustainable mentoring and market access. The initiative recently facilitated 13 MSMEs from Tojo Una-Una Regency, Central Sulawesi, to participate in a provincial-level bazaar. The programme aligns with the government's Astacita vision for inclusive economic growth by promoting digital transactions and enhancing product quality.",
        "content": "<p>PT Pertamina (Persero) is strengthening the empowerment of local\nmicro, small and medium enterprises (MSMEs) through Rumah BUMN by\nproviding continuous mentoring and expanding market access for the\nbusinesses under its guidance.<\/p>\n<p>Vice President of Corporate Communication at PT Pertamina (Persero),\nMuhammad Baron, said Rumah BUMN is a manifestation of Pertamina\u2019s\ncommitment to encouraging MSMEs to become more independent, competitive\nand capable of growing sustainably.<\/p>\n<p>In a statement received in Jakarta on Monday, he explained that the\neffort was realised through the participation of 13 MSMEs fostered by\nthe Rumah BUMN of Tojo Una-Una Regency, Central Sulawesi, in the Family\nPlanning Counsellor (PKB) and Family Planning Field Officer (PLKB)\nJamboree at the provincial level of Central Sulawesi.<\/p>\n<p>The event, held in Labuan Village, Ratolindo Sub-district, Tojo\nUna-Una Regency, served as a platform for the assisted MSMEs to\nintroduce a range of processed food products and signature culinary\nitems to local residents as well as jamboree participants from 12\nregencies across Central Sulawesi.<\/p>\n<p>Beyond opening up market access, Pertamina\u2019s Rumah BUMN is also\nencouraging MSME players to increase digital transactions through the\nuse of QRIS in order to strengthen business competitiveness amid the\ndevelopment of the digital economy.<\/p>\n<p>\u201cPertamina does not merely open up promotional space, but also\nmentors MSMEs so they can improve product quality, expand marketing\nnetworks and adapt to developments in digital technology,\u201d said\nBaron.<\/p>\n<p>According to him, strengthening MSMEs also aligns with the\ngovernment\u2019s Astacita goals in promoting inclusive economic growth\nthrough increased entrepreneurship, the creation of quality jobs and the\ndevelopment of creative industries.<\/p>\n<p>Through this programme, Pertamina continues to encourage assisted\nMSMEs to improve product quality, broaden market access and make use of\ndigital technology so they become more competitive and able to grow\nsustainably.<\/p>\n<p>Meanwhile, the owner of Kopi Tanambi, Imran Mulyadi, expressed\nappreciation for the mentoring provided by Pertamina\u2019s Rumah BUMN, which\nhe said had enhanced his business capacity whilst opening up broader\nmarket opportunities.<\/p>\n<p>\u201cRumah BUMN Tojo Una-Una has provided a great deal of support for\nMSME players, ranging from promotion and exhibition assistance to\nopening business opportunities, developing packaging and building\ncapacity. The Rumah BUMN mentors are genuinely serious about guiding us\nso that our businesses continue to grow,\u201d said Imran.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/pertamina-strengthens-local-msme-empowerment-through-rumah-bumn-1785718330",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}