Packard upbeat on leading printer market<\/p>\n
JAKARTA (JP): Hewlett Packard, a United States-based printer
\nproducer, is upbeat about maintaining its leadership in
\nIndonesia's printer market despite growing competition from other
\ninternational printer producers.<\/p>\n
Lee Ray Massey, the company's worldwide marketing manager,
\nsaid here yesterday the competition in the printer market in
\nIndonesia is sharply growing.<\/p>\n
\"We are sure we will be able to maintain our leadership
\ndespite the growing competition,\" Massey said at the end of his
\nIndonesian visit.<\/p>\n
Chin Hon Cheng, the company's channel marketing manager for
\nsales and distribution operations in the Asia-Pacific, said that
\nthe company's printers continue to dominate the Indonesian
\nprinter market, with a sales growth of over 40 percent for laser-
\njet printers and 60 percent for ink-jet printers.<\/p>\n
He said that the company's share in the Indonesian laser-jet
\nprinter market reached 93.7 percent as of June this year, while
\nin the ink-jet printer market it was 52.7 percent.<\/p>\n
The market share of the company's main rivals in the sales of
\nlaser-jet printers in the country ranged between 1 percent to 4
\npercent. The combined market shares of Brothers and Panasonic
\nwas, for example, less than 10 percent.<\/p>\n
In the ink-jet printer market, the company's main competitors
\nsuch as Epson and Cannon respectively had 30 percent and 16
\npercent of the total market volume, he added.<\/p>\n
Messey said the worldwide printer market will continue to boom
\nin the next few years in line with the rapid growth in worldwide
\nusers of the Internet, in addition to the increase of printers in
\ngrowing business activities.<\/p>\n
He said that the company's future printers will be designed in
\na such way that they will be able to print directly from the
\nInternet.<\/p>\n
Unlike in the printer business, Hewlett Packard only ranks
\nsixth in the Asia-Pacific personal computer market, with a market
\nshare of less than 4 percent in the second semester of this year.
\n(hen)<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/packard-upbeat-on-leading-printer-market-1447893297",
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