{
    "success": true,
    "data": {
        "id": 1601786,
        "msgid": "ovo-reveals-shift-in-digital-activity-rhythm-during-ramadan-1773132821",
        "date": "2026-03-10 15:20:00",
        "title": "OVO Reveals Shift in Digital Activity Rhythm During Ramadan",
        "author": "",
        "source": "VIVA",
        "tags": "bisnis",
        "topic": "Technology",
        "summary": "Digital payments platform OVO has identified a significant shift in user transaction patterns during Ramadan, with activity concentrating heavily during pre-dawn hours (3am\u20135am), representing a 79 per cent increase compared to non-Ramadan periods. The suhoor period has evolved from a simple pre-dawn meal into an active window for digital transactions, including e-commerce shopping (doubling), bill payments and mobile credit purchases (both more than doubling), and entertainment purchases, reflecting changing consumer behaviour during the holy month.",
        "content": "<p>Jakarta \u2014 The holy month of Ramadan represents a meaningful and\nspiritually reflective period that distinctly alters daily rhythms\nacross Indonesian society. Meal times shift, rest periods adjust, and\nwithout conscious realisation, digital activity follows a new\npattern.<\/p>\n<p>OVO (PT Visionet Internasional) has observed a marked shift in\ntransaction activity patterns throughout Ramadan. Based on analysis of\nuser transaction data through mid-Ramadan this year, digital activity\nhas become increasingly concentrated during late evening hours through\nto the pre-dawn suhoor period.<\/p>\n<p>Transactions around 3am\u20135am have recorded a significant 79 per cent\nincrease compared with non-Ramadan periods, a trend consistent with\nprevious Ramadans.<\/p>\n<p>This consistent increase demonstrates that suhoor has evolved beyond\na simple meal before fasting begins into an active period for citizens\nto complete various digital needs, ranging from shopping and accessing\nentertainment to paying routine bills.<\/p>\n<p>During suhoor, digital activity has not only increased in transaction\nvolume but also shifted in the types of transactions conducted, with\npractical necessity purchases becoming more active during these early\nmorning hours.<\/p>\n<p>Overall, online transactions during suhoor increased by 76 per cent,\ndriven by e-commerce shopping activity that doubled. Mobile credit\npurchases and bill payments, for example, increased by more than double\ncompared with non-Ramadan periods.<\/p>\n<p>Citizens also utilise the suhoor period for brief entertainment\nbefore daily activities commence. Gaming voucher purchases increased by\n58 per cent, whilst digital entertainment services surged by 36 per\ncent.<\/p>\n<p>\u201cThe suhoor period is now being used not only for eating but also for\ncompleting various digital needs such as bill payments or mobile credit\npurchases,\u201d said OVO Chief Operating Officer Eddie Martono on Tuesday,\n10 March 2026.<\/p>\n<p>Consumer preferences regarding suhoor meals also reveal interesting\npatterns. Dining activity at various food and beverage outlets grew\nfourfold, with traditional Indonesian street food vendors including\nWarteg, Warmindo and Warkop becoming the primary choices.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/ovo-reveals-shift-in-digital-activity-rhythm-during-ramadan-1773132821",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}