Over 300 key executives to attend APMF conference<\/p>\n
At least 300 businesspeople, local and international,
\nrepresenting various areas of the advertising industry, are
\nexpected to take part in the Asia Pacific Media Forum (APMF) to
\nbe held in Bali from Mar. 14 to Mar.15.<\/p>\n
The APMF forum, the first regional conference on advertising
\nmedia to be held in Asia, will discuss the latest trends in
\nadvertising media and the change in consumers' media consumption.<\/p>\n
Gunadi Sugiharso, co-chairman of the forum's organizing
\ncommittee, said that the two-day conference would also discuss
\nthe consequence of these changes to the media, advertising
\ncompanies, media specialists, research companies, advertisers and
\nother related industries.<\/p>\n
\"With such a wide range of topics, this forum will serve not
\nonly as a refresher course but more importantly as part of the
\nlearning process, particularly for local and regional advertising
\nand media players,\" he said.<\/p>\n
Coordinating Minister for the Economy Aburizal Bakrie will
\nofficially open the forum, while Jakob Oetama, the chairman and
\nChief Executive Officer of the Kompas Gramedia Group, will give a
\nkeynote speech.<\/p>\n
Other speakers at the forum will include top executives of
\nmajor regional and international companies and prominent figures
\nfrom the global advertising industry.<\/p>\n
Alan Rutherford, global media director Unilever Plc., will
\ntalk about Managing and Coping With Change during the two-day
\nconference.<\/p>\n
Rutherford, who joined Unilever in June 1998, as worldwide
\nhead of media, has been responsible for significant changes in
\nthe way Unilever media operates that have resulted in the global
\nenhancement of performance and returns.<\/p>\n
Marie-Jose Forissier, chairman of Initiative Worldwide, is
\nalso to share her knowledge and experience in her presentation
\ntitled Media is the Lead Agency.<\/p>\n
Forissier joined Initiative Paris in 1976, and became deputy
\nmanaging director in 1979, before being promoted as managing
\ndirector in 1986, and as chairman and CEO in 1988.<\/p>\n
The Initiative concept had been successfully implemented
\neverywhere in Europe during the late 1980s, and in 1992 Forissier
\nembarked on joining these agencies together to form a strong
\nindependent pan-regional network.<\/p>\n
In 1996, Initiative expanded into Latin America and opened the
\nfirst agency in Asia. As chairwoman and CEO, she was integral to
\nthe development of this extended global network, Initiative
\nInternational.<\/p>\n
Paul Grubb, regional creative director Lowe Asia Pacific,
\nwill talk about creativity in his paper titled Is Creative Still
\nin Control.<\/p>\n
He rose to prominence in the 1980s as the first creative hire
\ninto the legendary London agency, Gold Greenlees Trott (GGT), one
\nof a handful of creative hot shots that reshaped the UK and
\nWestern advertising industries in the 1980s.<\/p>\n
Ian Garland, managing director, product marketing and
\ndevelopment, Nielsen Media Research International, will talk
\nabout Measuring All Communications Chanels: Is it Possible and
\nFeasible?<\/p>\n
Garland started with Nielsen Australia in 1986, and was part
\nof the small team that won the Australian television audience
\nmeasurement contract in 1990. He was appointed as managing
\ndirector of Nielsen Singapore in 1993 and as the head of
\nNielsen's Interactive Services division in 1995.<\/p>\n
He was promoted to managing director of Nielsen Media Research
\nAustralia in 1997. In August 2001, Garland relocated to New York
\nto lead Nielsen Media Research International's marketing and
\nproduct development initiatives.<\/p>\n
J. Michael Henderson, the president and CEO of Research and
\nRatings International, Inc., will present a paper on the future
\nand the survival of radio.<\/p>\n
Henderson currently works with top radio stations and media
\ngroups in the U.S. and Europe.<\/p>\n
Another important speaker is Toru Koizumi, the deputy director
\nof Interactive Communication Division Dentsu Inc. He will present
\na paper on Interactive Solutions - The Medium of the Future.<\/p>",
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"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
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