OshKosh B'Gosh is back<\/p>\n
JAKARTA (JP): What do the former president of the United
\nStates Ronald Reagan, Crown Prince William and his brother Prince
\nHarry have in common?<\/p>\n
They all have worn OshKosh B'Gosh playwear as children.<\/p>\n
The former president once said that he used to wear OshKosh B'
\nGosh apparel as a child, while the offspring of late Princess
\nDiana, Britain's most fashionable beauty icon, were spotted
\nwearing it.<\/p>\n
Like in other countries, only children of well-to-do parents
\nhere can afford to use OshKosh B'Gosh products.<\/p>\n
Now, the branded children's wear products have returned to the
\ncountry, still promising high-quality, durability and lower
\nprices.<\/p>\n
\"We are aiming on widening our market by providing good
\nquality and affordable children's wear and accessories in the
\ncountry,\" Ria Novyanti of PT Mitra Adiperkasa, license holder and
\nsole distributor of OshKosh B'Gosh for Indonesia, said in a
\nrelaunching ceremony here recently.<\/p>\n
The renowned children's wear producer returns to the domestic
\nmarket with a wide range of trendy products such as polo shirts,
\nblouses, tank tops, pants, dresses, jackets, vests and swimwear,
\nand various kind of accessories like hats, socks, bags, booties,
\nmittens and bibs for children under the age of 12.<\/p>\n
This time, OshKosh B'Gosh, is using flowers as its main motive
\nfor products designed for girls, and fine strips and insects for
\nboys.<\/p>\n
Still sticking to its casual line, OshKosh B'Gosh also appears
\nwith other soft motives for girls and bold bars for boys.<\/p>\n
Color ranges from white, beige to pale pink for girls, and
\nstronger blue, green and yellow for boys. Denim playwear and
\naccessories are also available.<\/p>\n
Prices range between Rp 30,000 (less than US$3) and Rp 150,000
\nfor clothes, and between Rp 60,000 and Rp 220,000 for shoes.
\nThese figures are about 50 percent less than its previous prices,
\nthanks to the growing use of local material.<\/p>\n
Founded in OshKosh, Wisconsin in 1895, the company initially
\nproduced apparels for frontier railroad workers and farmers, who
\nbadly required sturdy and rugged clothing.<\/p>\n
During the relaunching ceremony, the organizers also presented
\ngifts to several female figures including the wife of the U.S.
\nAmbassador to Indonesia Alene Gelbart and model Soraya Haque.<\/p>\n
Soraya, a mother of three, for example, said the OshKosh
\nB'Gosh clothes were quite durable and that she often passes down
\nher eldest child's clothes to her youngest.<\/p>\n
In big cities here consumers have a wide selection of branded
\nchildren's playwear.<\/p>\n
Besides, the Indonesian market is wide open to other
\nproducts. (lup)<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/oshkosh-bgosh-is-back-1447893297",
"image": ""
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"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
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