{
    "success": true,
    "data": {
        "id": 1764543,
        "msgid": "online-bicycle-sales-grow-more-competitive-amid-active-lifestyle-trends-1780141193",
        "date": "2026-05-25 22:17:00",
        "title": "Online Bicycle Sales Grow More Competitive Amid Active Lifestyle Trends",
        "author": "Putri Yuliani",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Business",
        "summary": "Bicycle retailers are intensifying digital sales strategies amid rising demand for active lifestyles, with ATR Cycling leading promotions including price cuts and cashback on high-end Shadow models. The company's Payday and Super Brand Day initiatives, running from late May 2026, target performance bike enthusiasts despite growing eco-friendly mobility trends. Director Winston Mulyadi emphasised the focus on customer-centric offers to maintain online shopping trust.",
        "content": "<p>Retailers in the bicycle industry are strengthening digital sales as\nonline shopping trends for hobby and active lifestyle products rise. The\nend-of-month pay period is leveraged to boost transactions through\npromotions and cashback schemes across various platforms.<\/p>\n<p>ATR Cycling is one business implementing this strategy via its Payday\npromotion from 25-31 May 2026, offering discounts, purchase cashback,\nand special prices on select products. The move reflects intensifying\ncompetition in digital sports and lifestyle sales, particularly on\nmarketplaces, with businesses competing not just on price but also on\nproviding more convenient online shopping experiences.<\/p>\n<p>Beyond regular Payday deals, ATR Cycling held a Super Brand Day\nShadow on 25 May 2026, selling several Shadow bike models at reduced\nprices. Adjusted prices include the Shadow Bone from Rp12.35 million to\nRp9.999 million, Shadow R5 from Rp13.5 million to Rp11.5 million, and\nShadow R7 from Rp32 million to Rp28 million. The initiative targets\nhigh-performance bike enthusiasts, a segment still in demand amid\ngrowing interest in sports and eco-friendly mobility.<\/p>\n<p>Alongside discounts, the company offers cashback with minimum\npurchase requirements for bikes and accessories. This price and cashback\ncombo is a common e-commerce strategy to drive transactions.<\/p>\n<p>PT Bintang Mas Lestari director Winston Mulyadi stated the company\naims to provide offers that meet consumer needs while maintaining\ncustomer trust in online shopping.<\/p>\n<p>ATR Cycling is an online store offering various cycling needs, from\nbicycles and e-bikes to spare parts and accessories. The platform\nfeatures brands such as United Bike, Genio Bike, Avand, KHE, Shadow, and\nShimano.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/online-bicycle-sales-grow-more-competitive-amid-active-lifestyle-trends-1780141193",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}