{
    "success": true,
    "data": {
        "id": 1667948,
        "msgid": "ojk-revises-unit-link-insurance-regulations-to-address-marketing-obstacles-1775753445",
        "date": "2026-04-09 23:12:03",
        "title": "OJK revises unit link insurance regulations to address marketing obstacles",
        "author": "",
        "source": "ANTARA_ID",
        "tags": "",
        "topic": "Regulation",
        "summary": "The Financial Services Authority (OJK) is refining regulations on unit-linked insurance products (PAYDI) to reduce implementation barriers, particularly in marketing, while prioritising policyholder protection and ensuring transparency aligned with customer risk profiles. This upgrade from a circular to a formal OJK Regulation (POJK) aims to strengthen asset and liability management in line with broader insurance standards. Despite global economic uncertainties, unit link premiums grew 5.17% year-on-year to Rp7.89 trillion by February 2026, underscoring its role in the life insurance sector, with OJK emphasising product suitability and prudent investment practices for sustainable growth.",
        "content": "<p>Jakarta (ANTARA) - The Executive Head of the Insurance, Guarantee,\nand Pension Fund Supervisory Executive (PPDP) of the Financial Services\nAuthority (OJK), Ogi Prastomiyono, stated that his agency is perfecting\nregulations related to Investment-Linked Insurance Products (PAYDI), or\nunit link, to address marketing obstacles. He explained that this effort\nalso aims to ensure that unit link products are marketed more\ntransparently, in accordance with customers\u2019 risk profiles and needs.\n\u201cOJK is perfecting the provisions related to PAYDI to reduce\nimplementation barriers, particularly in the marketing aspect, while\nstill prioritising the protection of policyholders\u2019 interests,\u201d said Ogi\nPrastomiyono in Jakarta on Thursday. He noted that the current\nregulation of PAYDI still refers to OJK Circular Letter\nNo.\u00a05\/SEOJK.05\/2022 on Investment-Linked Insurance Products. Therefore,\nhis side deems it necessary to elevate the PAYDI regulation to an OJK\nRegulation (POJK) to provide a stronger and more strategic foundation.\n\u201cThe substance regulated includes, among others, marketing aspects as\nwell as adjustments to asset and liability management, so that it aligns\nwith the asset and liability management provisions in insurance and\nreinsurance companies,\u201d he said. Ogi conveyed that the performance of\nPAYDI products is still showing a positive trend at the beginning of\nthis year, even though economic uncertainty continues to increase due to\nglobal geopolitical turmoil. He stated that this reflects the public\u2019s\ninterest in investment-based products remaining intact, especially for\nlong-term planning and protection. His side projects that PAYDI growth\nwill be more moderate and selective, focusing on product sustainability\nand suitability with customers\u2019 risk profiles, so the market share of\nunit link products tends to be stable with potential for gradual\nincreases. As of February 2026, unit link product premium income was\nrecorded at Rp7.89 trillion, growing 5.17% year-on-year (yoy),\nindicating that the product remains one of the main contributors in the\nlife insurance industry. OJK continues to encourage strengthening the\ngovernance of unit link products through increased transparency of\nbenefits and risks, strengthening the customer needs-based marketing\nprocess, and prudent investment management. \u201cOJK emphasises the\nprinciple of product suitability and consumer protection so that the\ngrowth achieved is not only in terms of volume but also quality,\u201d Ogi\nadded.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/ojk-revises-unit-link-insurance-regulations-to-address-marketing-obstacles-1775753445",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}