{
    "success": true,
    "data": {
        "id": 1831261,
        "msgid": "ojk-prepares-special-education-platform-for-financial-influencers-1782787917",
        "date": "2026-06-30 08:54:28",
        "title": "OJK Prepares Special Education Platform for Financial Influencers",
        "author": "Gita Amanda",
        "source": "REPUBLIKA",
        "tags": "",
        "topic": "Finance",
        "summary": "Indonesia's Financial Services Authority (OJK) is developing a Learning Management System (LMS) to equip financial influencers with proper basic knowledge of financial products and services. The initiative aims to prevent the spread of misleading information and requires content creators to be transparent about sponsorships and potential conflicts of interest. The regulator hopes this will foster a healthier and more accountable digital financial literacy ecosystem.",
        "content": "<p>The Financial Services Authority (OJK) is preparing a Learning\nManagement System (LMS) platform specifically aimed at influencers or\ncontent creators in the financial services sector. Acting Head of the\nOJK\u2019s Financial Literacy and Education Directorate, Andi Muhammad Yusuf,\nstated in Tangerang on Tuesday that this facility is being introduced to\nequip influencers with a proper basic understanding of financial\nproducts and services. This step is being taken to prevent the spread of\nincorrect or misleading information among the public. \u201cThis LMS is not a\ncertification, but a learning system. The goal is for them to at least\nhave a basic standard of knowledge. They must not make mistakes when\nspeaking to the public and then face criticism, which ultimately\nembarrasses and harms themselves,\u201d Andi said after the 12th batch of the\nJurnalis Class event. The initiative to provide the LMS aligns with the\nOJK\u2019s ongoing efforts to regulate the phenomenon of influencers who\noften promote specific financial products, including stock pumping\npractices that frequently lack transparency. Furthermore, Andi\nemphasised that the OJK demands honesty from content creators by\ndividing their activities into three mandatory categories. First,\neducation, which focuses on explaining the characteristics, benefits,\nrisks, and comparisons of financial service products objectively without\npromotional elements. Second, marketing. If an influencer collaborates\nwith, receives an endorsement from, or is paid by a specific Financial\nServices Business Actor (PUJK), they are required to openly declare this\nsponsor status. \u201cIf they collaborate with a specific PUJK, they are\nrequired to declare that sponsor status,\u201d he said. Third,\nrecommendations. When providing advice related to an investment\ninstrument, an influencer must honestly state their position and\ndisclose whether or not there is a personal conflict of interest behind\nthe recommendation. \u201cWhen stating or creating content, they must declare\ntheir interest. Whether representing a company for marketing or\nproviding a recommendation purely based on expertise, that must be\ndeclared,\u201d he stressed. Going forward, the OJK hopes that all financial\ninfluencers will not only rely on popularity but also possess proof of\nstandardised expertise through official certification. This standard is\nexpected to emulate existing ecosystems, such as professional licences\nin the capital market, for example the Securities Broker-Dealer\nRepresentative (WPPE), or agency licences from associations in the\ninsurance sector. Through the synergy between the LMS education platform\nand these promotional transparency rules, the OJK hopes to create a\ndigital financial literacy ecosystem that is healthier, safer, and more\naccountable to the public.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/ojk-prepares-special-education-platform-for-financial-influencers-1782787917",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}