{
    "success": true,
    "data": {
        "id": 1769959,
        "msgid": "oh-irv-bandung-based-brand-gaining-popularity-with-cat-motifs-1780024657",
        "date": "2026-05-28 14:00:00",
        "title": "Oh.Irv: Bandung-based brand gaining popularity with cat motifs",
        "author": "Lusia Kus Anna",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Business",
        "summary": "Bandung-based fashion brand Oh.Irv has gained traction with its colourful cat-themed apparel and accessories. Founded by designer Irva amid financial struggles post-graduation, the brand began with freelance illustration before expanding into transparent bags and clothing. Its unique designs, rooted in personal inspiration, have carved a niche in Indonesia's fashion market.",
        "content": "<p>JAKARTA \u2014 Bandung-based brand Oh.Irv stands out with a range of\ncolourful clothing and accessories dominated by cat motifs. Its presence\nadds a unique flavour to the local fashion market, which seeks out\nquirky and eccentric products. Founded by designer and illustrator Irva,\nthe brand\u2019s existence began accidentally. Behind its success in offering\nlifestyle products, she admits starting the business from scratch due to\nfinancial pressures in the past. \u2018After graduating, my allowance was cut\noff. I had to figure things out, but I didn\u2019t intend to start a brand\nthen,\u2019 Irva said during a private opening event at brightspotCITY in\nAgora Mall, Central Jakarta, on Tuesday, 26 May 2026. The decision was\nmade hastily as freelance illustration required no initial capital for a\nfresh graduate. \u2018At that time, I only did illustration commissions,\nwhich required zero investment. I could earn money from it,\u2019 she added.\nFeeling that showcasing two-dimensional illustrations wasn\u2019t enough, she\ndecided to design a transparent plastic bag, which was trendy among\nyouth. \u2018I made that plastic bag. Unexpectedly, the response was\npositive,\u2019 Irva said. The success of the first plastic bag sales\nprompted her to gradually expand into clothing products from 2019. Her\neducation in fashion and love for visual arts mean every Oh.Irv piece\nfeatures original artwork. The inspiration for using cats as the main\nmotif on all products, including the logo, came organically from her\npersonal life.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/oh-irv-bandung-based-brand-gaining-popularity-with-cat-motifs-1780024657",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}