Industry data show that 59 per cent of wealth management\nprofessionals believe Indonesian customers are becoming more\nknowledgeable about investment.<\/p>\n
Jakarta (ANTARA) \u2013 PT Bank OCBC NISP Tbk is expanding personalised\ninvestment solutions through the development of its wealth management\nbusiness, as customers increasingly seek financial guidance tailored to\ntheir individual goals and risk profiles.<\/p>\n
OCBC Diamond Stole\u2019s Head of Wealth Management Advisory said affluent\ninvestors now want a broad range of investment solutions to be offered\nproactively by banks, alongside an adviser\u2019s understanding of each\ncustomer\u2019s financial objectives.<\/p>\n
\u201cSome 75 per cent of affluent investors today want advice tailored to\ntheir circumstances, while 70 per cent expect financial advisers to\noffer their views proactively, without always having to be asked,\u201d\nDiamond said at the launch of OCBC Premier One in Jakarta on\nTuesday.<\/p>\n
Diamond said a wide range of investment solutions was important\nbecause customers\u2019 needs could not be met with a single instrument.\nPersonalised wealth management advice can map customers\u2019 goals to\nrelevant investment solutions.<\/p>\n
That need has become more pressing as investor behaviour changes.\nIndustry data show that 59 per cent of wealth management professionals\nbelieve Indonesian customers are becoming more knowledgeable about\ninvestment. However, more than 70 per cent of retail savings and\ninvestment balances are still held in deposits.<\/p>\n
Globally, interest in alternative investments is also rising. Some 68\nper cent of high-net-worth individuals (HNWIs) plan to increase their\nexposure to private equity. Even so, only 17 per cent believe their\ninvestment advisory experience has been integrated and personalised.<\/p>\n
This points to scope for financial advisory services to help\ncustomers understand investment options and build more diversified\nportfolios. Recommendations should take account of customers\u2019 risk\nprofiles, investment goals, liquidity needs and understanding of the\ninstruments selected.<\/p>\n
In response, OCBC has introduced Premier One, a service combining\npersonalised financial guidance, priority access to investment\nsolutions, and regional and lifestyle benefits. It is designed around\ncustomers\u2019 financial goals, life stages, risk profiles, liquidity needs,\nand family and business interests.<\/p>\n
OCBC Premier Banking Segment Head Stephanie M Kristanto said Premier\nOne strengthens wealth management services through expert guidance,\naccess to selected investment solutions and support from OCBC\u2019s regional\nnetwork.<\/p>\n
\u201cWith this approach, we want to be a partner supporting customers as\nthey plan, manage, grow and protect their wealth in line with their\nindividual goals,\u201d Stephanie said.<\/p>\n
Beyond transactional and investment needs, Beyond Banking factors\nalso contribute to customer satisfaction. OCBC data show that 42 per\ncent of HNWI customers are satisfied with the bank\u2019s ability to provide\nbenefits supporting mobility, health, family and quality of life.<\/p>\n
The development of personalised services positions financial guidance\nas part of a long-term relationship between the bank and its customers,\nwith investment recommendations continuing to be based on product\nsuitability and explanations of each instrument\u2019s benefits, risks, costs\nand characteristics.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/ocbc-expands-wealth-management-services-tailored-to-customer-needs-1792486424", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }