Mataram (ANTARA) \u2013 The West Nusa Tenggara (NTB) provincial government\nis exploring a strategic partnership with the UK-based Asia Pacific\nInstitute for Events Management (APIEM) to improve the quality and\nstandards of the events industry in Lombok.<\/p>\n
The meeting, held at the NTB governor\u2019s office on Thursday, was\nattended by APIEM UK President Professor David Hind and Mandalika\nInternational Festival (MIF) Director Sirajuddin. They were received by\nNTB Regional Secretary Abul Chair and NTB Tourism Agency head Ahmad Nur\nAulia.<\/p>\n
APIEM UK President David Hind said he was honoured to meet directly\nwith provincial government officials to introduce his organisation\u2019s\nrole and mission.<\/p>\n
\u201cIt is a great honour to be here at the wonderful government office\nof West Nusa Tenggara and to share information about the Asia Pacific\nInstitute for Events Management with the Regional Secretary. Today\u2019s\nmeeting is an introduction to explain APIEM and open the door to future\ncollaboration and partnerships between our respective organisations,\u201d he\nsaid.<\/p>\n
Hind said APIEM was committed to helping align event management in\nWest Nusa Tenggara with international standards, working with industry\npractitioners and local educational institutions.<\/p>\n
He stressed the importance of establishing a strong foundation of\ninternational standards for every event held in NTB.<\/p>\n
\u201cOur mission is to contribute to the professionalisation of the\nevents industry across the Asia-Pacific, and we are very pleased to work\nwith the government, the events industry and event educators to embed\ninternational standards in the DNA of Lombok\u2019s events industry,\u201d he\nsaid.<\/p>\n
To support the NTB governor\u2019s programmes, APIEM has offered\nUK-standard professional certification for local event\npractitioners.<\/p>\n
The certification is considered vital to providing an assurance of\nthe quality and professionalism of event managers to an international\naudience.<\/p>\n
Hind said the skills and years of experience held by local\npractitioners needed to be complemented by recognition against\ninternational standards.<\/p>\n
\u201cMany event practitioners have experience\u2014perhaps two, five or 10\nyears. But do they know how to manage events to international standards?\nThat is very important if you want to attract large-scale international\nevents to Lombok,\u201d he said.<\/p>\n
The international accreditation is expected not only to support\nexisting events such as MotoGP, but also to create greater opportunities\nfor global arts festivals, music concerts and cultural events in Lombok.\nProven qualifications among local management teams could become a key\ndraw for international investors and clients.<\/p>\n
Hind added that having certified professionals would increase the\nconfidence of international organisers in choosing NTB.<\/p>\n
\u201cInternational clients will be very interested to know what\ncertifications the event professionals organising their events hold.\nThat is what we want to share: helping build an understanding of\ninternational standards and providing UK accreditation for those event\nprofessionals,\u201d he said.<\/p>\n
NTB Regional Secretary Abul Chair welcomed the partnership initiative\nproposed by APIEM UK.<\/p>\n
He said the provincial government viewed the partnership as an\nimportant way to educate and train local human resources so they could\npromote and market NTB\u2019s potential effectively on the international\nstage.<\/p>\n
The Regional Secretary stressed that the region\u2019s rich tourism\npotential needed to be matched by effective marketing strategies that\nmet global standards.<\/p>\n
\u201cNTB has extraordinary potential that must be marketed well, and we\nneed partners like this who can teach us how to market NTB properly,\u201d he\nsaid.<\/p>\n
He added that successfully holding events to international standards\nwould generate broad economic multiplier effects, from boosting activity\namong micro, small and medium-sized enterprises (MSMEs) and hotel\noccupancy to supporting the provincial government\u2019s priorities for\npoverty reduction and community empowerment.<\/p>\n
On developing skills among event-sector workers, Abul Chair said\ncertification had become an essential requirement in the professional\nworld.<\/p>\n
\u201cCertificates are the minimum standard for someone to manage\n[events]. These days, it is no longer about academic titles, but\ncertified qualifications,\u201d he said.<\/p>\n
He added that the government would continue to promote\nstandardisation to advance the regional tourism sector.<\/p>\n
\u201cGoing forward, business operators, tourism-sector workers and others\nwill absolutely need certification,\u201d the Regional Secretary\nconcluded.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/ntb-partners-with-apiem-to-raise-standards-in-the-events-industry-1792684300", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }