{
    "success": true,
    "data": {
        "id": 1184304,
        "msgid": "not-baygon-1447899208",
        "date": "1995-11-19 00:00:00",
        "title": "Not Baygon",
        "author": null,
        "source": "",
        "tags": null,
        "topic": null,
        "summary": "Not Baygon This is to refer to your article The elusive ethics of Indonesian advertising written by T. Sima Gunawan which appeared on your newspaper on Sunday, Nov. 5. In this article, you stated that \"A TV commercial for Baygon mosquito coils has a popular artist boasting that the product 'smells good'.\" Then you went on to say that this visualization is misleading because of the harmful fumes from the burning mosquito coil.",
        "content": "<p>Not Baygon<\/p>\n<p>This is to refer to your article The elusive ethics of<br>\nIndonesian advertising written by T. Sima Gunawan which appeared<br>\non your newspaper on Sunday, Nov. 5.<\/p>\n<p>In this article, you stated that \"A TV commercial for Baygon<br>\nmosquito coils has a popular artist boasting that the product<br>\n'smells good'.\" Then you went on to say that this visualization<br>\nis misleading because of the harmful fumes from the burning<br>\nmosquito coil.<\/p>\n<p>I think you have mistaken the Baygon mosquito coil TV<br>\ncommercial with another mosquito coil TV commercial. The Baygon<br>\nmosquito coil TV commercial does not show a popular artist<br>\nboasting that the product smells good. What is shown is a man<br>\nsleeping with his mosquito coil placed on the foot of the bed,<br>\nwhile a male voice-over announces that Baygon is now more<br>\nfragrant.<\/p>\n<p>Bearing in mind that your article has created negative<br>\npublicity for Baygon mosquito coils, we would like you to release<br>\na statement rectifying the false assertion.<\/p>\n<p>MAYA PURBO<\/p>\n<p>Account Supervisor<\/p>\n<p>Perwanal\/DMB&amp;B<\/p>\n<p>Jakarta<\/p>\n<p>Note: You are right. We apologize for the error.<\/p>\n<p>-- Editor<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/not-baygon-1447899208",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}