Nokia launches new model in style<\/p>\n
Rivalry in the cellular phone business has been even fiercer
\nthan in recent years, not only in the race to design a terminal
\nthat caters to the lifestyles and daily activities of consumers,
\nbut also in the race to launch ever-new products.<\/p>\n
In such a tight market -- as is seen in Indonesia -- cell
\nphone makers must also be more creative in luring buyers for
\nparticular products.<\/p>\n
Nokia, for example, held a cabaret musical in the capital last
\nweek to unveil its new product, the Nokia 7200. Performed by the
\ncountry's top actors, singers, catwalk models, comedians and
\ndancers, the show included such well-known names as Agnes,
\nArzetty, Cornelia Agatha, Dave Hendrik, Davina, Denada, Ferry
\nSalim and Udjo of Project-P, and also featured top fashion
\ndesigner Oscar Lawalata and choreographer Ari Tulang.<\/p>\n
Involving celebrities in marketing activities has become one
\nof the most effective approaches to marketing, particularly in
\nselling fashion products. In many parts of the world, and in
\nIndonesia in particular, celebrities have become an inspiration
\nto lovers of fashion, and the product becomes thus defined by the
\ncelebrity.<\/p>\n
Meanwhile, the show was fantastic, and the 600-strong audience
\nenjoyed the beauty of the cabaret while they were thrilled at
\nseeing their idols up close.<\/p>\n
Through the event, Nokia successfully addressed the target
\nmarket of its new cellular model -- trendsetters and the younger
\ngeneration.<\/p>\n
Nokia Indonesia general manager Hasan Aula said the cabaret
\nshow had been chosen as the promotional medium in order to
\nemphasize that the cell phone had become an important part of
\npeople's lifestyles and the world of fashion.<\/p>\n
\"That's why we launched the Nokia 7200 with a cabaret
\nmusical ... to show that both are artistic and fashionable,\" he
\nsaid.<\/p>\n
He said cellular phones were now seen as fashion items, and
\nwere thus expected to blend in with fashion articles.<\/p>\n
To maintain its leadership in cellular phone sector, the
\ncompany launched at least a dozen models last year, and plans to
\nintroduce more this year.<\/p>\n
Realizing that consumers are not homogeneous in their tastes,
\nNokia produces an array of handsets that fit the requirements of
\neach market segment including new users, professionals and
\ntrendsetters, according to Aula.<\/p>\n
The Finland-based firm has also included entertainment extras
\nin its products and expanded its range of phones with the
\nintroduction of a new model with an appealing, rich design that
\noozes class.<\/p>\n
Most Nokia products portray style and confidence, offering a
\nunique combination of functionality, fun and entertainment in a
\ntrendy, affordable package.<\/p>\n
The Nokia 7200, on the other hand, indulges in luxury: the
\nelegance of its rich, sensual textile covers; the beautifully
\ndesigned inner casing and superior technology; and impressive
\nfeatures and enhancements.<\/p>\n
The model is the first flip, or clamshell, phone from the
\ncompany, and is now available across the globe, allowing users
\nworldwide to experience the delightful design including
\ncoordinated covers, carrying cases, wrist straps matching
\nwallpapers and screensavers, an integrated VGA camera, video
\ndisplay and a built-in radio.<\/p>\n
The Nokia 7200 Limited Edition is also available in a pure
\nwhite leather cover or with added embellishments like embroidery
\nor geometric motifs.<\/p>\n
Presented in a distinctive all-white packaging, the Nokia 7200
\nLimited Edition comes complete with a white leather wrist strap
\nand matching pouch -- perfect accessories for fashion-focused
\nconsumers. -- I. Christianto<\/p>",
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"sponsor": "Okusi Associates",
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