NISP values customers with 'Tanda Seru' drawing<\/p>\n
Relaxing in a trendy up-market cafe, Shinta, a mother of two
\nin her 30s, sips her cup of tea and sits back to enjoy a music
\nperformance by a reality TV star.<\/p>\n
\"God bless Bank NISP, if it were not for them, I'd probably be
\nat home watching TV, thinking about what to cook for dinner,\"
\nsaid Shinta, who has been a customer of the bank for over five
\nyears, while munching on her plate of food.<\/p>\n
As a sign of appreciation for their trust in Bank NISP, the
\nfourth oldest bank in Indonesia, the bank invited Shinta and 150
\nother customers to its routine monthly \"TANDA Seru\" drawing
\nceremony at Hard Rock Cafe, Jakarta, last Thursday.<\/p>\n
\"Some other banks also award prizes just hold a drawing in
\ntheir office building, without inviting any customers,\" said
\nNuniek Winarni, a marketing staff at Bank NISP.<\/p>\n
\"We're different in that we purposely hold a bash in a posh
\nplace and invite our customers to show our appreciation to them,\"
\nsaid Winarni, adding that a different set of customers were
\ninvited to each drawing.<\/p>\n
The \"TANDA Seru\" program, now in its third year, has also
\nreceived a makeover this year, increasing the total prize pool
\nfrom Rp 6 billion (US$635,000) to Rp 8 billion, and the frequency
\nof drawings from twice a year to eight times a year.<\/p>\n
\"This way we can invite more customers to celebrate with us
\nand generate more excitement and buzz with them,\" said Winarni,
\nadding that the bank valued all customers as priority customers.<\/p>\n
Shinta said that she has stuck with Bank NISP because of the
\nconsistently high level of service she receives from the bank.<\/p>\n
\"At other banks I'd need to have hundreds of millions of
\nrupiah to become a preferred customer,\" said Shinta. \"And to be
\nhonest, I don't have that kind of money.\"<\/p>\n
Bank NISP, which was founded in 1941, gives customers one
\nentry into the draw and one point for each multiple of Rp 100,000
\nin their average daily \"TANDA Seru\" account during a month.<\/p>\n
The entries are drawn eight times a year, with 51 winners
\nselected at each drawing.<\/p>\n
One lucky customer receives Rp 500 million and the other 50
\nget Rp 10 million each. The points accumulated can be traded for
\nautomatic prizes such as a cellphone or a DVD player.<\/p>\n
Winarni also added that \"TANDA Seru\" card, which also doubles
\nas a debit card, could be used at almost 9,000 locations, among
\nthem 360 ATMs in Singapore owned by OCBC Bank, which is the
\nmajority shareholder of Bank NISP.<\/p>\n
\"Plus, because we understand that each customer is unique, we
\nlet them personalize their ATM cards by using their favorite
\npictures as the background,\" said Winarni.<\/p>",
"url": "https:\/\/jawawa.id\/newsitem\/nisp-values-customers-with-tanda-seru-drawing-1447893297",
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"sponsor": "Okusi Associates",
"sponsor_url": "https:\/\/okusiassociates.com"
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