{
    "success": true,
    "data": {
        "id": 1570484,
        "msgid": "ngabuburit-at-blok-m-hub-challenges-with-new-phone-prizes-and-musical-entertainment-1772032956",
        "date": "2026-02-25 16:56:00",
        "title": "Ngabuburit at Blok M Hub: Challenges with New Phone Prizes and Musical Entertainment",
        "author": "Akmal Fauzi",
        "source": "MEDIA_INDONESIA",
        "tags": "",
        "topic": "Marketing",
        "summary": "Smartphone manufacturer itel organised interactive events titled \"Misi Ngabuburit Mencari Siti\" at Blok M Hub, Jakarta, offering a unique 'ngabuburit' experience by combining traditional entertainment with interactive activities. As part of the launch campaign, itel also conducted mobile activations using specially branded trucks, which served as mobile studios for live shopping sessions, integrating offline interactions with digital transactions.",
        "content": "<p>The Blok M area continues to be a favourite spot for Jakarta\nresidents to spend time before breaking their fast. Taking advantage of\nthis momentum, smartphone manufacturer itel organised a series of\ninteractive events titled \u201cMisi Ngabuburit Mencari Siti\u201d at Blok M Hub\non Wednesday (25\/2).<\/p>\n<p>This event offers a different \u2018ngabuburit\u2019 experience, combining\ntraditional entertainment with interactive activities in the middle of\nthe city\u2019s hustle and bustle.<\/p>\n<p>One of the main attractions of this event is the presence of Aldi\nTaher, who invites visitors to sing together while waiting for the\nMaghrib call to prayer. The relaxed Ramadan atmosphere is further\nenhanced by the distribution of free snacks to people at the\nlocation.<\/p>\n<p>Facilities are available for visitors who want to try out the\nfeatures of the City 200, such as the 120Hz screen, 50MP camera, and\ndevice durability specifications.<\/p>\n<p>As part of the launch campaign, itel also conducted mobile\nactivations using specially branded trucks. These trucks will tour the\nJakarta area on the same date.<\/p>\n<p>Marketing Manager of itel Indonesia, Geza Febriandi, explained that\nthe trucks also function as mobile studios for exclusive live shopping\nsessions. Through this scheme, people can see product demonstrations\nlive through digital platforms while interacting with the host at the\nlocation.<\/p>\n<p>As a complement to the offline experience, itel has scheduled\nexclusive sales through TikTok Shop during the upcoming 3.3 promotional\nperiod. This approach is an effort by the company to integrate direct\ninteractions in the field with the convenience of digital\ntransactions.<\/p>\n<p>Through an approach that is closer to the daily lives of young people\nin Jakarta, this event aims to combine the tradition of \u2018ngabuburit\u2019\nwith current digital lifestyle trends.<\/p>\n<p>(P-4)<\/p>\n<p>Spending time before breaking the fast or \u2018ngabuburit\u2019 can be filled\nwith various useful activities and bring blessings to Muslims who are\nfasting.<\/p>\n<p>The trainees of Chuang Asia 2 greeted fans using Indonesian, which\nthey had prepared. They also shared stories and exciting experiences\nduring their time in Jakarta.<\/p>\n<p>The twilight begins to shift from its peak. The clock shows 2:00\nPM.<\/p>\n<p>One recommendation is the prequel to The Hunger Games, The Hunger\nGames: The Ballad Of Songbirds And Snakes, which tells the story of\nyoung Coriolanus Snow before he became the cruel President of Panem.<\/p>\n<p>There are various interesting events to choose from, ranging from art\nexhibitions to music festivals.<\/p>\n<p>The South Jakarta Metro Police increased foot and mobile patrols in\nthe Blok M area to prevent pickpocketing after an incident of\npickpocketing went viral on social media.<\/p>\n<p>The route will be the main showcase for Jakarta\u2019s public\ntransportation in the eyes of the world.<\/p>\n<p>The DKI Provincial Government is finalising the readiness of the bus\nfleet and supporting infrastructure along the route.<\/p>\n<p>The Governor of DKI Jakarta, Pramono Anung, has asked law enforcement\nofficials to take firm action against a foreign national who is\nsuspected of committing indecent acts.<\/p>\n<p>A foreign national is suspected of committing indecent acts by\nexposing his genitals in Taman Literasi Blok M, South Jakarta.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/ngabuburit-at-blok-m-hub-challenges-with-new-phone-prizes-and-musical-entertainment-1772032956",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}