Jakarta (ANTARA) - Rezky Reza Pratama, a researcher at the NEXT\nIndonesia Center, believes that the development of Indonesia\u2019s digital\neconomy needs to focus on increasing the number of digital business\nplayers so that the internet can further drive productivity and increase\npublic income.<\/p>\n
According to him, the use of the internet should be directed towards\nworking, entrepreneurship, expanding markets, and creating added value,\nrather than merely for consumption activities.<\/p>\n
\u201cIn this way, the digital economy will not only grow large in terms\nof transactions but will also become an instrument capable of driving\nthe economic mobility of the people,\u201d Reza stated in a written statement\nin Jakarta on Sunday.<\/p>\n
Reza revealed that research by the NEXT Indonesia Center shows the\nnumber of people shopping online is increasing from 14.9 million people\nin 2019 to 54 million people by 2025. Conversely, the number of digital\nbusiness players has remained stagnant at around 9 million people over\nthe last three years.<\/p>\n
According to him, this condition indicates that the e-commerce\necosystem in Indonesia is still stronger as a consumption market than as\na space for new business players to grow.<\/p>\n
\u201cDigital platforms have succeeded in making it easier for the public\nto shop. However, the number of people able to move up the ladder to\nbecome digital entrepreneurs has not increased as quickly as the growth\nof consumers. This represents a major challenge for Indonesia\u2019s digital\neconomy agenda,\u201d he said.<\/p>\n
Reza stated that the measure of success for the digital economy\ncannot be seen solely from the large transaction value, but also from\nthe increasing number of people earning income through digital\nplatforms.<\/p>\n
Research by the NEXT Indonesia Center also shows that the ability to\nutilise the internet for economic activities is directly proportional to\nthe level of public welfare.<\/p>\n
Therefore, the challenge of developing the digital economy today is\nno longer limited to expanding internet access, but rather ensuring that\nthe public has the same ability and opportunity to transform digital\nconnectivity into a source of income.<\/p>\n
According to Reza, Indonesia has a great opportunity through the\ngroup moving towards the middle class, which represents the largest\nusers of the internet and e-commerce in Indonesia.<\/p>\n
\u201cIf more people in that group utilise digital platforms for\nentrepreneurship, the impact will not only increase household income but\nalso expand the national business base,\u201d he said.<\/p>\n
He emphasised that the main issue for Indonesia\u2019s digital economy\ntoday is no longer about who is connected to the internet, but rather\nwho is able to transform that connectivity into economic\nopportunities.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/next-digital-economy-development-must-focus-on-increasing-number-of-digital-entrepreneurs-1783223538", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }