Popular streaming services like Netflix, HBO Max, Disney+, and Amazon\nPrime appear to need to prepare for a new challenger. Apple, which has\nbeen better known as a consumer electronics manufacturer (iPhone, iPad,\nMac), plans to aggressively boost its streaming service business in the\nfuture.<\/p>\n
John Ternus, who has been appointed as the new CEO of Apple, affirmed\nhis commitment to continue driving the entertainment business of the\nCupertino-based tech giant when he officially takes the helm this\nSeptember. This move reinforces Apple\u2019s manoeuvres since 2019 to\naggressively penetrate the entertainment industry through its Apple TV+\nstreaming service. To date, this business line has proven successful in\nachieving various accolades, from the film \u2018CODA\u2019 winning the Oscar for\nBest Picture, the blockbuster film \u2018F1\u2019, to Emmy Award-winning series\nsuch as \u2018The Studio\u2019 and \u2018Ted Lasso\u2019. In an effort to strengthen its\nbrand identity, Apple even dropped the \u2018+\u2019 sign and officially adopted\nthe name Apple TV last year.<\/p>\n
\u2018I think we have incredible momentum at Apple TV right now. There are\nso many great shows, characters, and stories, so we\u2019re going to keep\nbuilding on that momentum,\u2019 Ternus told Reuters on the sidelines of the\nseason four premiere of \u2018Ted Lasso\u2019, as quoted on Tuesday (28\/7\/2026).\nOn the same occasion, current Apple CEO Tim Cook stated that he is\nsharing strategic views on the entertainment business as part of the\nleadership transition process. \u2018Our role [at Apple] is to be the best.\nThat is our path. We are not focused on having the highest quantity [of\nfilms and TV series] like other companies. Instead, our focus is on\npresenting the best, and I feel we have truly found the right rhythm,\u2019\nCook said.<\/p>\n
Furthermore, Cook revealed the possibility of new partnerships in the\nentertainment industry as long as the company can provide added value\nand unique innovation. One clear example is Apple\u2019s collaboration with\nFormula 1 racing. To produce the film \u2018F1\u2019 starring Brad Pitt, Apple\ndesigned a special camera to give viewers the sensation of being inside\na racing car cockpit. Not only that, the broadcasting rights for F1\nraces are now held exclusively by Apple TV in the United States,\ncomplete with the integration of leaderboard features and information\nupdates on Apple News. \u2018We will take steps in areas where we can deliver\nsomething unique and innovate in ways that others cannot. We are very\npleased with the F1 achievements and the viewership numbers we have\nreceived. So, opportunities for similar things are very open in the\nfuture,\u2019 Cook added. Previously, Apple Senior Executive Eddy Cue also\nemphasised that the company\u2019s strategic direction is to present \u2018better\nand more\u2019 TV shows and films, both for the streaming service and\ntheatrical release.<\/p>", "url": "https:\/\/jawawa.id\/newsitem\/netflix-disney-hbo-step-aside-a-new-contender-suddenly-emerges-1785239511", "image": "" }, "sponsor": "Okusi Associates", "sponsor_url": "https:\/\/okusiassociates.com" }