{
    "success": true,
    "data": {
        "id": 1608717,
        "msgid": "nastar-village-in-tangerang-becomes-income-source-for-local-residents-ahead-of-eid-1773323578",
        "date": "2026-03-12 20:31:32",
        "title": "Nastar Village in Tangerang Becomes Income Source for Local Residents Ahead of Eid",
        "author": "Abdul Haris Maulana",
        "source": "KOMPAS",
        "tags": "",
        "topic": "Social Policy",
        "summary": "The Nastar Village, a dry cake production cluster in Tangerang, serves as both a manufacturing hub and significant employment source for surrounding residents, particularly housewives. Businesses such as those run by Sri Kusmiati and Sri Mulyani expand their workforce from fewer than five regular workers to dozens during peak demand seasons approaching Eid and Chinese New Year, with daily production reaching hundreds of dozens of cookies. The cottage industry demonstrates how small-scale enterprises contribute to local economic livelihood and community employment.",
        "content": "<p>TANGERANG \u2013 The home-based dry cake manufacturing cluster known as\nNastar Village on Gang Merpati, Jalan H. Unus, North Larangan, Larangan,\nTangerang City, functions not merely as a production facility for dry\ncakes but also as an income source for surrounding residents.<\/p>\n<p>One of the business operators at Nastar Village, Sri Kusmiati (62),\nstated that the cake business she established in 1997 now creates\nemployment opportunities for local residents. On ordinary days,\napproximately five workers assist with production at her facility.\nHowever, during peak demand seasons, the workforce can increase to\ndozens of people.<\/p>\n<p>She explained that the 30 workers she employs are predominantly\nhousewives residing near her production site.<\/p>\n<p>Sri believes that the presence of the home-based cake business at\nNastar Village provides income not only for herself as the business\nowner but also for surrounding residents. \u201cIt greatly helps our economy\nhere. Not just for me, but also for friends who work here,\u201d she\nsaid.<\/p>\n<p>Production of cakes at her facility typically increases significantly\napproaching Eid.<\/p>\n<p>Meanwhile, Sri Mulyani (58), owner of Mysha Cookies business, stated\nthat the dry cake business she established in 2012 can absorb dozens of\nworkers from the surrounding neighbourhood during peak demand periods.\n\u201cDuring regular seasons only about three people help with production.\nBut when approaching Eid or Chinese New Year, we can have 14 people\nworking here,\u201d said Sri Mulyani when met at her production house\nrecently.<\/p>\n<p>Like Sri Kusmiati, the increase in workforce at her dry cake\nproduction facility is predominantly comprised of housewives residing\naround the village. They are typically involved when cake orders\nincrease approaching the festive season. During peak seasons, cake\nproduction can reach dozens to hundreds of dozens per day.<\/p>\n<p>Not only that, under certain circumstances, workers even work\novertime until midnight to fulfil orders. \u201cWhen it is busy, we start\nfrom 7 in the morning until midnight. A day can produce about 10 dozens\nor more, depending on orders,\u201d said Sri Mulyani. \u201cDuring cake production\nseason, almost all the women here participate in work,\u201d said Sri\nMulyani.<\/p>\n<p>Their work positions vary, with some assigned to prepare batter,\nglaze and apply toppings, mould batter, bake, and package finished dry\ncakes into containers.<\/p>",
        "url": "https:\/\/jawawa.id\/newsitem\/nastar-village-in-tangerang-becomes-income-source-for-local-residents-ahead-of-eid-1773323578",
        "image": ""
    },
    "sponsor": "Okusi Associates",
    "sponsor_url": "https:\/\/okusiassociates.com"
}